DRUMMONDVILLE, QC, Sept. 13, 2013 /CNW Telbec/ - DeSerres, a Québec family-owned firm that has provided arts and crafts supplies for more than a century, is celebrated yesterday the official grand opening of its new store at 95 rue Robert-Bernard in Drummondville. With the simultaneous opening of a new store in North York, Ontario, this is the company's 33rd point of sale in Canada and its 20th in Québec. An investment of more than $1.5 million will generate the creation of some 20 jobs in the local community. This new facility features a sleek and innovative new layout concept, producing a unique shopping experience that will inspire creativity. In keeping with its expansion plans, DeSerres has set out to build a 40-store network in the next few years.
"Arts and culture are a major growth area in Québec, and Drummondville has secured an important position in this field," says DeSerres President Marc DeSerres. "This naturally led DeSerres to want to establish a foothold here, as it seeks to meet the needs of the region's consumers better. We feel certain that this new store in the Centre-du-Québec region will become a popular destination where parents and children can find inspiration for various creative projects."
The store's innovative and inspiring layout concept, covering 8,000 square feet, highlights the wide array of products offered by DeSerres. This new outlet meets the needs of a broad range of customers who are interested in fine arts and graphic arts as well as developing a solid niche of children's products with a broad selection of creative toys and games, representing the fastest growth area at DeSerres.
Recognized for its staff's expertise, DeSerres offers a unique shopping experience, providing customers with value-added advice to guide them through the impressive range of available products, enhanced on a regular basis to respond to new trends and to meet needs expressed by consumers. A special celebration open to the general public will mark the opening of the new Drummondville store, starting today and ending on Sunday, September 15.
For more than 100 years, DeSerres has made every effort to nurture people's creative spirit. As a "must" destination, DeSerres is the leading Canadian retailer of arts and crafts supplies, creative toys and games, framing and decorative items. An extensive network of international suppliers and a selection of 40,000 products help position the company as one of the industry leaders. Each store is a veritable treasure trove, offering a unique shopping experience that encourages customers to learn, discover and share their passions. A driving force of creativity in Canada, DeSerres continues to expand across the country and now has a total of 33 stores, in addition to its virtual store at DESERRES.CA.
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