MONTREAL, Nov. 23, 2016 /CNW Telbec/ - "Our next award goes to a man who is not a dermatologist, but who has made significant, tangible and enduring contributions to dermatology and to the health of Canadians. "Dermtek builds". This is a Canadian company that develops its own successful brands rather than buying them. Moreover, Dermtek builds brands domestically. This approach to innovation is virtually singular among therapy providers."
The Award of Honour was presented to Robert Lavoie, founder and President of Dermtek Pharma last June at the annual Canadian Dermatology Association Conference. The company, proudly Canadian and privately owned, is reputed for its high quality and effective formulations. Sun seekers and outdoor enthusiasts worldwide owe the safety of their hours in the sun to Lavoie. The sun protection trailblazer Ombrelle, now a L'Oréal brand and sold worldwide, was developed and launched by Dermtek in 1990. Today the company makes it to the homes of Canadians through many of its therapeutic products and with its anti-aging dermocosmetic brand, Reversa. In addition, 2016 marks Dermtek Pharma's 30th anniversary as a leader in developing innovative therapeutic dermatology products.
Celebrating 30 years – Corporate Milestones
Robert Lavoie, a former sales representative for Westwood-Squibb Pharmaceuticals' and Trans-Canada Dermapeutics, founded Dermtek Pharmaceuticals.
Parsol 1789 and Ombrelle see the day and take their place in the sun, offering a line of broad-spectrum sun protection. Dermtek Pharmaceutical had just written a chapter in the history of Canadian dermatology.
The creation of Ombrelle led to another emergence: the sun damage correction line Reversa was launched to reverse the signs of aging.
In July 1997, the Ombrelle brand is sold to cosmetic multinational L'Oréal
Robert Lavoie is inducted in the Canadian Healthcare Marketing Hall of Fame
Reversa shocks and charms with an acclaimed provocative advertising campaign, Beware of Side Effects, winning 17 international awards, including two coveted Gold Lion Awards in Cannes, France
Dermtek Pharma celebrates 30 years of researching excellence
June: Robert Lavoie is awarded the Award of Honour at the Canadian Dermatology Association's Annual Conference. This award has only been given twice before in the 91 years of the CDA's existence, which makes it all the more special.
About Dermtek Pharma
Founded in 1986 and headquartered in Montreal (Quebec), Dermtek Pharma was the first completely Canadian pharmaceutical company specializing in the development and manufacturing of products especially formulated to meet the needs of dermatologists and consumers alike. Its over-the-counter products are available in drugstores across the country.
SOURCE Dermtek Pharma
Image with caption: "Dermtek Pharma brands (CNW Group/Dermtek Pharma)". Image available at: http://photos.newswire.ca/images/download/20161124_C4026_PHOTO_EN_825393.jpg
For further information: MEDIA CONTACT : For more information, images or interviews, please contact: Isabel P. Picard, [email protected], 514 685-3333 local 222, Public Relations and Social Media Manager, Dermtek Pharma