TORONTO, April 10, 2014 /CNW/ - DentsuBos and Mindshare Canada are proud to announce they have respectively been selected as creative agency and media agency of record by Manulife Financial in Canada.
"Manulife Financial is a truly forward-thinking and innovative financial institution and we are elated to have been selected as their agency of record," said Claude Carrier, President of DentsuBos. "Our financial services experience paired with our vast global resources and bi-cultural Canadian perspective made us uniquely qualified to meet their needs."
"Manulife is focused on increasing efficiencies and effectiveness across all our Canadian businesses" said Jeronimo De Miguel, VP Branding, Manulife Financial. "From a brand perspective, this means we not only need to streamline our processes and leverage our strength, but also take our brand to the next level creatively. We think this new partnership will help accomplish that."
Karen Nayler, CEO of Mindshare Canada says, "Manulife Financial is a key player in a rapidly-changing, highly-competitive category – and we thrive in that type of environment. We are excited to earn our place as a trusted partner by delivering a clear and compelling advantage for Manulife by virtue of our Adaptive Marketing ethos that translates real-time insights into rapid, effective marketing decisions."
About Manulife Financial
Manulife Financial is a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Clients look to Manulife for strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients. We also provide asset management services to institutional customers. Funds under management by Manulife Financial and its subsidiaries were approximately C$599 billion (US$563 billion) as at December 31, 2013. The Company operates as Manulife Financial in Canada and Asia and primarily as John Hancock in the United States.
Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at manulife.com.
With over 200 employees in Toronto and Montreal, DentsuBos is a true bi-cultural national agency offering full communication-marketing services to a variety of clients including Toyota/Lexus/ Scion, Fido, IÖGO, Constellation Wines, Canon and many others. For more please visit DentsuBos.com.
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group.
For further information: For further information or to coordinate an interview, please contact: DentsuBos: Claude Carrier, Claude.email@example.com, 416 823 2812; Mindshare: Wendy Smith, Wendi.firstname.lastname@example.org, (212) 297-7148