Dempster's voted most trusted bread brand by more than 18,000 Canadian shoppers
TORONTO, May 9, 2018 /CNW/ - Canada Bread Company, Limited is pleased to announce that its most iconic bread brand, Dempster's has been voted as the most trusted bread by more than 18,000 Canadians as part of BrandSpark International's 2018 Most Trusted Awards.
"We are delighted to be recognized as Canadians' most trusted bread brand," says Heather Crees, Vice President, Marketing, Canada Bread. "Every day our associates go to work with one goal: to bake great-tasting, high quality bread that our consumers have come to rely on – especially now that summer barbeque season is in full swing. Winning the trust of consumers is key to product loyalty as well as meeting the needs of Canadians with products they know and love."
BrandSpark International announced the results of its fifth annual Most Trusted Awards on April 25, 2018. Winners are selected exclusively by the responses of shoppers in the BrandSpark Canadian Shopper Study, a comprehensive annual survey of household shoppers. The study shows that increased consumer trust is based on transparency, product or service quality, consumer respect and fair and competitive pricing.
About Dempster's Bakery
Dempster's Bakery is Canada's Bakery - committed to baking nutritious, great tasting, fresh baked grain products that nourish Canadians, their families and the communities we serve. With 12 bakeries from British Columbia to Newfoundland, Dempster's bakes and delivers fresh bread to Canadians every day.
About Canada Bread Company, Limited
Canada Bread Company, Limited, a wholly-owned subsidiary of Grupo Bimbo since May, 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster's®, Villaggio®, POM®, Bon Matin®, Ben's®, McGavins®, Vachon® and Stonemill®. In business for more than 100 years, the Company operates 19 bakeries and employs approximately 4,800 associates across Canada. For more information, please visit www.canadabread.com.
SOURCE Canada Bread Company, Limited
For further information: or to acquire product samples or high resolution images, please contact: Sylvia Sicuso, 416-626-4316, Sylvia.firstname.lastname@example.org; Heather Baker, 416-641-4520, Heather.McNeil.Baker@grupobimbo.com