Demonstrating Value in a Multichannel World: Success Factors for PR Agencies

TORONTO, Nov. 29, 2016 /CNW/ - Today's PR agencies do far more for their clients than secure earned media. As businesses continue to embrace the PESO marketing model and its multichannel approach, agencies are rising to the challenge and adapting their offerings.

The rising trends of native advertising and content marketing have played an important role in the evolution of PR. The demand for fresh content, in formats to cater for numerous distribution channels, has fallen to agencies to fulfill.

While the PR industry no longer proves value in media hits and impressions or by measuring advertising equivalencies, demonstrating success is an evolving science. PR agencies need to re-think and re-frame their approach to data and analytics.

In Today's Large Agencies: Demonstrating Value in a Multichannel Universe, CNW looks at ways PR agencies can maintain a vital role in their clients' success. This whitepaper examines the relevant metrics that agencies can start using today to measure their impact tomorrow

Public relations professionals (agency-employed or in-house team members) are invited to download our whitepaper here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Success factors for PR agencies (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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