Emagine's Cinema Hollywood Set to Open and Emagine Canton Adds Seating for the Release of 'Sherlock Holmes'
LONGUEUIL, QC, Dec. 10 /CNW Telbec/ - D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange), a leader in innovative motion technology for the entertainment industry, announced today the opening of Emagine's Cinema Hollywood located in Birch Run Michigan, the second theatre with the cinema chain. Additionally, another row of MFX Seating will be added at the Canton location, bringing the total of D-BOX Motion Seating with the chain to 42 and 267 across North America.
Emagine Canton was the first theatre in Michigan to feature the breakthrough technology last November. Due to the growing popularity and already increasing demand of the D-BOX motion seating, Emagine Entertainment is adding to its existing D-BOX auditorium in Canton and opening another location. Cinema Hollywood in Birch Run, MI., will be equipped with 18 MFX seating while 12 more motion seating will be added to Canton, both add-ons just in time for the Christmas Day release of Warner Bros.' "Sherlock Holmes."
"We are tremendously excited by the recent and rapid success of our technology in the Detroit area and in North America in general," declared President and CEO of D-BOX Technologies, Claude Mc Master. "Being that we proceeded with Emagine's first installation less than a month ago, we are very enthusiastic to see that the level of excitement generated by our motion systems can exceed initial expectations. We view these new installations from an existing customer as a true testimonial of the D-BOX value proposition translating into increased attendance, higher revenues and a true differentiating factor for exhibitors."
"We are thrilled with the turnout we've experienced so far and are looking forward to growing our business and adding more theatres with D-BOX motion systems" said Paul Glantz founder and owner of Emagine Entertainment.
Adding a completely new dimension to movie viewing, D-BOX Motion Code(TM) is embedded, frame by frame, onto each film by D-BOX Motion Designers, perfectly synching the onscreen action with the motion sensations. Audience members will feel every action-packed moment while the seats will remain still during the quieter, more dialogue-driven scenes. Additionally, each seat is fully-equipped with personalized intensity adjustments allowing moviegoers the opportunity to experience as much or as little action as desired. For those looking to skip the long theatre lines, many D-BOX theatres offer online ticket purchasing so seats for the D-BOX experience can be reserved in advance, guaranteeing a great seat for the movie.
D-BOX Motion Code(TM) is now available in eleven movie theatres in North America including Wehrenberg Theatres Ronnies 20 Cine in St. Louis, Missouri; Emagine Entertainment's Canton Theatre in Canton, Michigan; Emagine Entertainment's Cinema Hollywood Theatre in Birch Run, Michigan; Cinéma Beloeil, in Beloeil Quebec; Cineplex Odeon Queensway Theatre in Etobicoke, Ontario; Mann Chinese 6 Theatre in Los Angeles, California; Theatres at Mall of America in Bloomington, Minnesota; Galaxy at the Cannery in Las Vegas, Nevada; Galaxy Highland Theatre in Austin, Texas; UltraStar Cinemas in Surprise, Arizona; and UltraStar Apple Valley in San Bernardino, California. For additional information and theatre details visit www.d-box.com.
D-BOX Technologies designs and manufactures leading edge high-technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, D-BOX Motion Code(TM) uses motion effects specifically programmed for each film, TV program or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronised with all onscreen action, creating an unmatched realistic, immersive experience. To date, D-BOX Motion Code(TM) is available on more than 850 titles. Accordingly, many prominent Hollywood studios have started embedding D-BOX Motion Code(TM) on selected high definition Blu-ray(TM) releases. By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX's award-winning motion technology is gradually proving itself as a new global standard in the entertainment world.
D-BOX is a publicly traded company listed on the TSX Venture exchange under the symbol DBO.A. For further information please see www.d-box.com. D-BOX(R) is a registered trademark and D-BOX Motion Code(TM) is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
About Emagine Entertainment
Emagine Entertainment's affiliates own and operate Cinema Hollywood in Birch Run MI, as well as Emagine Novi, Emagine Canton and Emagine Woodhaven. Emagine operates theatres with a combined 10,000+seats and 56 screens. Emagine enjoys the honor and distinction of being named "Best Movie Theatre" for several years running by the Detroit Free Press and Detroit News. Emagine is a recognized innovator in the theatrical exhibition industry having been the first theatre chain in the world to convert to 100% digital projection.
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SOURCE D-BOX Technologies Inc.
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