As brands continue to integrate customer feedback into every step of the marketing process, marketers are searching for new, repeatable methods and channels to access consumer opinions. They need results quickly, and they need a cost-effective means to capture data that is supported by rigorous research methodologies.
To meet this growing demand in the marketplace, Delvinia, a Toronto-based digital innovation company, developed a digital platform that seamlessly connects marketers with proven research methods.
In three easy steps, and from any device, marketers can select a research method, upload their creative, launch a study and see real-time results—with the final insights and data available in as little as 48 hours.
"Marketers are up against a wall. In today's landscape they have less time, fewer resources, and smaller budgets—but they need to do things faster and better," said Steve Mast, Delvinia's President and Chief Innovation Officer. "Methodify allows marketers to test early and often, to bring the customer into the conversation, and to do so by putting some rigour around research process."
As a result of automating the research process, Methodify's clients have reported seeing their timelines shrink from four weeks to as little as 48 hours and have been able to reduce their costs by as much as 45 per cent, Mast added.
The Methodify platform provides marketers with direct access to a series of packaged and proprietary methods, all of which combine sample, robust feedback tools and real-time reporting features. New methods are continually being added to the Methodify website at getmethodify.com.
"The research industry is in a state of change and while some research firms may look at research automation as a threat, it really provides an opportunity to generate new leads and new revenues for their repeatable methods," Mast said, adding research companies interested in offering their proprietary methods on the platform are invited to contact Methodify to inquire about possible partnerships.
Methodify, born out of Delvinia's innovation framework, has been in beta with a major Canadian financial institution since April and is now being launched as a standalone business unit within the Delvinia Group of Companies.
Methodify is an automated market research platform that enables marketers to gain consumer insights in three easy steps. Providing direct access to industry-proven research methods, marketers can choose one of our packaged methods, customize a method, or use one of their own. With our live reporting feature, marketers will have access to real-time feedback from members of one of Canada's largest online research panels. For more information about Methodify, please visit getmethodify.com.
Delvinia is a digital innovation company offering a range of services and products dedicated to helping marketers and researchers transform their organizations. Founded in 1998, the company owns and operates a successful portfolio of digital businesses. Delvinia's Consulting Group envisions and brings to market new business models, digital strategies and customer experiences; AskingCanadians and AskingAmericans – the company's two data collection businesses – offer a range of data collection services to market researchers throughout North America, including access to an online research community of more than 600,000 Canadians; and Methodify provides marketers with the ability to gain customer insights through an innovative online platform in as little as 48 hours. For more information, please visit delvinia.com.
Image with caption: "Delvinia (CNW Group/Delvinia)". Image available at: http://photos.newswire.ca/images/download/20151013_C4806_PHOTO_EN_518074.jpg
Image with caption: "Methodify (CNW Group/Delvinia)". Image available at: http://photos.newswire.ca/images/download/20151013_C4806_PHOTO_EN_518067.jpg
For further information: Media Contact: Susan O'Neill, Public Relations Manager, Delvinia, 416-364-1455 ext. 272, 416-459-2555, [email protected]