Global leader in appliances kicks off charitable giving drive to benefit Cookies for Kids' Cancer, lending its premium espresso and culinary products from De'Longhi brands to national network with new multichannel partnership
UPPER SADDLE RIVER, N.J., Nov. 16, 2016 /CNW/ -- De'Longhi Group NA, owner of premium household products under three internationally renowned brands De'Longhi, Kenwood and Braun, announces its partnership with media powerhouse company iHeartMedia New York to help spread awareness for Cookies for Kids' Cancer. To reach coffee-lovers during their commute, at the office, or while they enjoy their nightly cup at home, De'Longhi is bringing its expertise in premium coffee products to Z100 and their entire community of listeners.
Through the partnership, listeners will be treated to holiday entertaining tips and exclusive content curated by the experts in home entertaining and premium kitchen appliance design and innovation, De'Longhi Group NA. In addition, De'Longhi will celebrate this year's holiday season by giving back to benefit Cookies for Kids' Cancer, the national non-profit organization dedicated to funding research for safer, more effective treatments for pediatric cancer, the #1 disease killer of children in the U.S.
With "De'Longhi Days of Giving," starting from November 29th through December 20th, De'Longhi will donate 10% of its delonghi.us sales site-wide to Cookies for Kids' Cancer, with a final donation presented live on-air on Z100 on December 22. The charitable drive will be promoted on-air and through social and digital content from all three organizations. Fans are encouraged to donate and learn more about this important cause by visiting www.cookiesforkidscancer.org and www.delonghi.us, or by using the hashtag #DaysofGiving.
"We all know the familiar saying, 'home is where the heart is,' and there's no time this resonates more than during the holidays," said Cookies for Kids' Cancer founder Gretchen Holt Witt. "The support of De'Longhi, the global leaders in home appliances, along with Z100 during their holiday charitable giving drive means twice as much – thanks to our Challenge Gift Campaign, where every dollar raised in support of Cookies for Kids' Cancer now through December 31st will be matched, dollar for dollar, up to $250,000."
De'Longhi & Z100 are teaming up to share holiday entertaining tips this season, sharing recipes, party planning tricks and other useful content on-air and on social media. De'Longhi is known for its expertise in the art of espresso made simple – so listeners looking for the perfect after-dinner espresso drink or morning pick me up will rejoice in discovering the De'Longhi Dedica Pump Espresso Machine, a traditional espresso and cappuccino experience in a sleek ultra-compact design. Those looking for a simpler way to barista-quality beverages will look no further than the De'Longhi Magnifica S Cappuccino Smart fully automatic cappuccino machine, allowing the user to design their espresso experience in one touch with the select & brew control panel, 2x function and integrated milk carafe for cappuccino and latte. Listeners looking to cook for a larger family or entertain for the holidays will be delighted with the new compact countertop De'Longhi Livenza Oven that can roast, broil or bake your favorites including a whole chicken, pizza and cookies with the precision of a conventional convection oven.
"Sharing a deliciously prepared cup of cappuccino or coffee is better with friends. The hosts of Z100 and other iHeart shows are our friends – we drive with them daily, they make us laugh and we know all about their lives," said Maria Colon, VP of Marketing for De'Longhi Group. "We think this is a perfect partnership to bring those relationships between hosts and listeners even closer together over a cup of morning coffee, and iHeart is the perfect outlet with strong ties to the community to spread the message of charitable gift giving this season."
In addition to the charitable drive, De'Longhi is supplying Elvis Duran and the Morning Show with their daily caffeine fix. There will be De'Longhi Espresso machines, as well as De'Longhi, Braun and Kenwood kitchen appliances, placed in the Z100 studio for all personalities to enjoy.
"While you might not be able to see it, our radio hosts are fueled by coffee everyday – and our De'Longhi partnership has really elevated our morning routine," said Ray Tejeda, Vice President, Z100. "We are so excited to kick things off with De'Longhi and know that the delicious eats and brews we get to create with their beautifully designed products will no doubt make for an exciting 2016 holiday season!"
The partnership will reach millions of listeners in the New York tri-state area with the Elvis Duran and the Morning Show personality Bethany Watson who is leading the caffeinated charge with posts and content on air and across social channels.
The De'Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands; De'Longhi, Kenwood and Braun. The De'Longhi Group is committed to continuing their mission to create exceptional products that improves the lives' of the consumer through innovative technologies and unparalleled design.
The De'Longhi brand is based in Treviso Italy and the global leader in espresso and comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De'Longhi brand. De'Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers' home; making the everyday better. For more information visit www.delonghi.com.
About iHeartMedia New York
iHeartMedia New York owns and operates WHTZ-FM, WKTU-FM, WAXQ-FM, WWPR-FM, WLTW-FM, WOR-AM and is part of iHeartMedia. With over a quarter of a billion monthly listeners in the U.S and over 85 million social followers, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations and the company's radio stations and contest can be heard on AM/FM, HD Digital radio, satellite radio, on the internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the fastest growing digital audio service in the U.S and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.
iHeartMedia's platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. Visit iHeartMedia.com for more company information.
Cookies for Kids' Cancer
Cookies for Kids' Cancer (CFKC) is a 501(c)3 non-profit committed to raising funds for research to develop new and improved and less toxic treatments for pediatric cancer, the #1 disease killer of children in the U.S. Through the concept of grassroots local events and online cookie sales, CFKC has granted more than $10 million as of the end of 2015, funding 80 research projects resulting in 32 treatments that are now available to children battling cancer today. Founded by Gretchen and Larry Witt, parents of a toddler battling stage IV cancer, CFKC inspires individuals, organizations, and businesses across the nation to join in the fight against pediatric cancer. Since CFKC launched in 2008 following a larger-than-life 96,000 cookie bake-a-thon, there have been more than 7,000 events in all 50 states and 16 countries. Grants are peer reviewed by a scientific advisory board of esteemed pediatric cancer oncologists, with funds going directly to the leading pediatric cancer institutions in the country including: Memorial Sloan Kettering Cancer Center, Dana Farber, Children's Hospital of Philadelphia, St. Jude Children's Research Hospital and Texas Children's Cancer Center. In addition, CFKC is the largest single donor to the Children's Oncology Group Phase I Consortium project, having donated twice the amount that the Federal Government allocates per child enrolled. CFKC has been profiled in the Wall Street Journal, TODAY Show, Good Morning America, NY Daily News, Family Circle Magazine and dozens of other top media outlets. In addition, the organization and founders have received several national awards for their work. To sign up for an event, make a donation, or purchase cookies, please visit: cookiesforkidscancer.org.
SOURCE De’Longhi Group