Deloitte Canada welcomes Sandra Sanderson as Executive Advisor, Growth and Marketing Strategy

Former Empire Company Limited and Sobeys Inc. Chief Marketing Officer to advise on growth and marketing strategy, while guiding the evolution of Deloitte's CMO Program

TORONTO, Oct. 6, 2026 /CNW/ -- Deloitte Canada is pleased to announce the appointment of Sandra Sanderson as Executive Advisor, Growth and Marketing Strategy. Sandra brings deep executive experience in customer-led growth, enterprise loyalty, retail media, and large-scale business transformation. Her appointment represents a significant addition to Deloitte Digital's leadership and reinforces Deloitte's commitment to helping organizations unlock sustainable top-line growth and build customer-driven business models.

By combining strategic insight with deep consumer packaged goods and retail experience, Sandra will advise on growth and marketing strategy, while guiding the evolution of Deloitte's CMO Program. Working closely with Deloitte leaders, she will help redefine the program's value proposition to address the most vital growth, customer, and transformation priorities facing today's CMOs.

"Sandra is an accomplished Canadian business and marketing leader, recognized for her ability to connect customer strategy, brand growth, innovation, and business performance," says Cheryl Manuel, Executive Sponsor of the Executive Advisor Program and Relations Officer, Deloitte Canada. "Her experience leading transformation at some of North America's largest consumer-facing organizations will be invaluable at Deloitte as we continue to help organizations succeed in today's evolving consumer landscape with confidence. We are thrilled to welcome her to the firm."

Sandra brings nearly four decades of leadership experience across CPG, pharmacy, mass merchandising, grocery, specialty apparel, entertainment and public sector, where she has helped organizations modernize marketing capabilities, deepen customer relationships, and leverage data, technology, and innovation to drive business growth.

Most recently, Sandra served as Chief Marketing Officer of Empire Company Limited and Sobeys Inc., overseeing brand strategy, media, loyalty, customer insights, marketing technology, sponsorships, community investment and an in-house agency. During her tenure, she transformed Empire's marketing organization into a strategic enterprise capability, launched a new retail media network and spearheaded the enterprise-wide roll-out of Scene+, one of Canada's largest loyalty ecosystems, which today serves more than 15 million members. Her governance experience includes board service with Scene+, Special Olympics Canada, the Canadian Marketing Association, and Tiary, a direct-to-consumer jewelry business.

"Having spent nearly two decades in the CMO seat, I understand firsthand both the pressures and the transformative opportunities facing marketing leaders today," says Sandra Sanderson, Executive Advisor, Growth and Marketing Strategy, Deloitte Canada. "I'm excited to work alongside Deloitte's talented team to evolve the CMO program and cultivate a community where senior leaders can exchange insights and navigate what's next together."

Sandra's contributions to the profession have been widely recognized, including the Canadian Marketing Association Lifetime Achievement Award, the Retail Council of Canada's Canadian Grand Prix Lifetime Achievement Award, induction into the AMA Marketing Hall of Legends, Star Women in Grocery ICON Award, and multiple Marketer of the Year honours. 

About Deloitte Digital

Deloitte Digital helps organizations become customer-driven businesses. We create world-class customer experiences that build high-performing brands and drive profitable growth. By bringing together customer strategy, design, marketing, sales, service, data, AI, and technology, we help organizations transform how they engage customers and create enduring value.

About Deloitte Canada's CMO Program

Redefining the Modern CMO, this Deloitte program is designed to help inform, develop and connect CMOs and senior marketing leaders, offering a range of insights and experiences for personal and professional growth as they progress in their careers.

About Deloitte Canada

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

Deloitte provides industry-leading consulting, audit and assurance, tax, advisory and managed services to nearly 90% of the Fortune Global 500^® and thousands of private companies. We bring together world-class capabilities, insights, and services to address clients' most complex business challenges.

Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

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SOURCE Deloitte Canada

Press contact: Deloitte Canada, [email protected]