Debbie Travis Joins Forces with Sears Canada
01 Sep, 2015, 09:00 ET
Internationally renowned designer launches new line of home products exclusively at Sears Canada
TORONTO, Sept. 1, 2015 /CNW/ - Sears Canada Inc. (TSX: SCC; NASDAQ: SRSC) announced today that it is entering into a strategic relationship with internationally renowned designer Debbie Travis to launch a new line of home products, exclusive to Sears Canada. The Debbie Travis collection is inspired by the places around the world that are a meaningful part of Debbie's life and the people in those places who have had a positive impact on her.
The collection, which will be sold in Sears department stores, online at www.sears.ca and through the catalogue will be available in 2016. The products will include tabletop, home décor, bed and bath, home furnishings and outdoor items, including furniture, tabletop and cushions.
"We are excited to welcome Debbie to Sears Canada and to work with her to bring her new line of high style and quality products to our customers," said Brandon G. Stranzl, Executive Chairman, Sears Canada. "Launching new lines with designers like Debbie is part of our strategy to make our stores a destination for Canadian shoppers to outfit their lives with brands they love. We blend the expertise of designers and vendors who make great product with our nationwide store network, sears.ca and the catalogue. Together, this partnership forms a unique product distribution network that is, we believe, unmatched anywhere in the country. We are looking forward to 2016 when Debbie's exclusive line will be available to Sears Canada customers coast to coast."
Debbie Travis' design talent and natural charisma have made her an icon in Canadian television. Canadians and fans around the world have used her decorating suggestions and entertaining tips for years. Her accessibility through Sears Canada stores, sears.ca and the catalogue will make her product available to Canadians all across the country, even those in remote regions who may not otherwise have access to products of this quality and design level.
"I am delighted to join the Sears Canada family to bring my brand to even more Canadian homes," said Debbie Travis. "Sears Canada's legacy of being a trusted retailer and providing quality products at affordable prices to Canadian families matches well with my desire to create designer fashions for the home at exceptional value."
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 166 corporate stores, 177 Hometown stores, over 1,200 catalogue and online merchandise pick-up locations, 84 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.
SOURCE Sears Canada Inc.
For further information: Contact for Media: Alicia Richler, Sears Canada, Corporate Communications, 416-941-4423, [email protected]
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