Dealuxe, Canada's online shopping destination announces name change to eLUXE

TORONTO, May 14, 2012 /CNW/ - Dealuxe, Canada's online fashion destination is pleased to announce that it has changed its name to eLUXE effective Monday, May 14, 2012. The new name will better reflect the company's focus on further developing its authority in the fashion marketplace.

"With eLUXE, our intent is to dominate the Canadian online landscape as the country's top destination for consumable content," said Joanna Track, CEO & Founder.

We are fulfilling the desire for Canadians to be entertained and engaged online, and we are evolving how Canadians shop, one click at a time.

"The name eLUXE brings a strong fashion voice that will further enhance our marriage of top magazine editorial content with global contemporary brands," said Susie Sheffman, Fashion Director.

There are 10 guiding principals that shape our brand and we call it the Power of "e".

POWER of "e"

  • EDIT - Bringing you the best contemporary clothing from recognized and emerging brands across the globe.
  • EDUCATE - We've got you covered - from the latest runway trends to timeless essentials; we'll do the homework for you.
  • ENTERTAIN - Devour new and exciting editorial content, shop exclusive promotions, and get a daily dose of inspiration.
  • EMPOWER - Equipping you with the tools to create and transform your wardrobe.
  • ELEVATE - Enjoy shopping right off the pages of your favourite editorial features.
  • EXPERIENCE - Shopping with us is simple and seamless, from browsing and placing orders to delivery and customer service.
  • ENGAGE - We keep you coming back for more with our relevant content and exciting promotions…
  • EDITORIAL - Full spread magazine editorials entice you with the latest fashion and beauty trends.
  • EXCLUSIVE - We bring you hard-to-find and one-of-a-kind - just ask one of our virtual stylists.
  • EVOLUTION - Changing the way Canadians shop, one click at a time.

eLUXE - Changing the way Canadians shop, one click at a time

Founded in 2011, eLUXE is Canada's online shopping destination, offering the best edit of global contemporary brands through engaging consumable content. eLUXE has assembled a team of fashionable, creative, and talented employees to serve up over 150 of the hottest contemporary and lifestyle brands for style savvy women across the country. For additional information please visit

Image with caption: "Changing the way Canadians shop, one click at a time. (CNW Group/eLUXE)". Image available at:


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