Ddrops Company applauds attention on accurate vitamin D supplementation for

WOODBRIDGE, ON, June 16 /CNW/ - Yesterday, the Food and Drug Administration in the United States alerted parents and caregivers that some conventional liquid vitamin D supplement products sold with 'eye droppers' could allow excessive dosing of vitamin D to infants. The eyedropper format relies on the dexterity of the caregiver and markings on the eyedropper to accurately measure 400 IU of conventional liquid vitamin D dose to infants.

Baby Ddrops(TM) brand liquid vitamin D uses a "Euro-dropper" rather than an eyedropper and represents an advancement to the traditional water-based formats for the following reasons:

    -   Baby Ddrops(TM) uses the "Euro-dropper" technology to deliver 400IU
        in just one drop. The size of each drop is 0.03 mL containing the
        daily-recommended vitamin D dose of 400 IU. The drop size is based on
        surface tension and the stickiness between the oil formula and the
        dropper mechanism, thus ensuring a consistent drop size every time.

    -   Baby Ddrops(TM) are designed to have one drop placed onto a clean
        surface first (such as mother's nipple, clean finger or pacifier),
        then licked off that clean surface, rather than dropped directly into
        the baby's mouth. The "Euro-dropper" does not come in contact with
        the baby, keeping the dispenser free of contamination, and clean
        between uses.

    -   By design, the "Euro-dropper" limits the amount of liquid dispensed
        at any one given time, avoiding spilling, leaking and over-
        dispensing. Each amber glass bottle comes complete with a special
        mechanism on the bottle opening that permits a slower flow for more
        controlled product dispensing. This method makes it easy to see that
        just one drop is dispensed from the dropper onto a surface before the
        baby takes the product.

    -   Baby Ddrops(TM) is sold in a 90-drop format, enough for a 3-month
        supply. Ddrops also includes tamper evident caps and safety seals.

Ddrops(TM) Company is proud to offer this unique format once-daily vitamin D drop technology. All Ddrops(TM) brand products provide a concentrated purified vitamin D, providing a daily dose in each single drop.

About Ddrops Company

Ddrops Company is a Canadian company founded in response to a need for a simply better way to provide the one vitamin that is most often deficient in Canadians - vitamin D. Our research and development is geared toward developing and marketing safe, effective, convenient and economical forms of vitamin D supplements for your entire family under the Ddrops(TM) brand. Call us for more information @ 905-851-8898, or visit our website www.ddrops.ca.


For further information: For further information: Media contact: Susan Jankus, Ddrops Company, Tel: 905-851-8898, Fax: 905-851-8890, www.ddrops.ca, media@ddrops.ca

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