Agency named new communications partner for independent luxury hotel operator
VANCOUVER, June 24, 2013 /CNW/ - Metropolitan Hotels has named DDB Public Relations as its agency partner to support its communications strategy and reinforce its position as a leader in luxury hotels. As their first assignment, DDB Public Relations' specialty practice DDB chic, which serves style and luxury clientele, will begin working immediately on a niche media relations program for Metropolitan Hotel Vancouver to remain top-of-mind as a preeminent luxury property in the western market.
Recognized as a pioneer in hospitality, the company is committed to providing sensible, yet elegantly appointed accommodations for business and leisure travellers seeking an independent choice. Metropolitan Hotel Vancouver is a member of Preferred Hotel & Resorts Worldwide, and has garnered accolades as one of Canada's top hotels in Condé Naste Traveller in 2011 and its restaurant, Diva at the Met, has received numerous industry and people's choice awards.
These accolades paired with the hotel's superior service and distinctive accommodations provides a great story to share, Martine Lévy DDB Public Relations' managing director explains: "Metropolitan Hotel Vancouver offers a fresh understated elegance to business and leisure travellers. Our job is to build momentum for the brand to distinguish it from its competitors, and drive visitation to the properties."
Metropolitan Hotels awarded the business to DDB Public Relations after a thorough and competitive pitch process involving three shortlisted agencies.
"We felt a strong connection to the team at DDB PR and their creative ideas captured the essence of our unique offering," says Tamara Stefek, corporate manager of public relations, Metropolitan Hotels. "Moreover, with their insightful, local knowledge of the Vancouver market, and expertise working with luxury, travel, tourism and hospitality brands, we felt DDB PR was the best agency to partner with."
About Metropolitan Hotels
Metropolitan Hotels operates two luxury properties: SoHo Metropolitan Hotel, Toronto, Ontario and the Metropolitan Hotel Vancouver, Vancouver, British Columbia. With more than 285 rooms, Metropolitan Hotels is committed to providing luxury accommodation for business and leisure travellers seeking an independent choice. A member of Preferred Hotels & Resorts Worldwide, Metropolitan Hotels strives to provide superior service with distinctive accommodations. Award-winning restaurants at Metropolitan Hotels include Senses (SoHo Metropolitan Hotel) and Diva at the Met (Metropolitan Hotel Vancouver).
About DDB Canada
Named Strategy's 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Canada (digital and social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).
SOURCE: DDB Canada
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