DDB Canada Launches 'DDB Canada Montreal' with Bleublancrouge

Strategic alliance gives both agencies a new competitive edge

VANCOUVER AND MONTREAL, July 25, 2012 /CNW/ - DDB Canada, this country's most awarded, results-proven agency is pleased to announce the launch of 'DDB Canada Montreal' in partnership with Quebec's creative powerhouse, Bleublancrouge.  Today's announcement signifies a new milestone for the company, as it extends its full brand equity and operations into Quebec.

"This strategic alliance gives both of our agencies a competitive advantage as we will be able to deliver outstanding culture-driven creative and offer market-focused solutions for our clients," said David Leonard, President and COO, DDB Canada. "Through DDB Canada Montreal, we can now better serve the unique needs of national clients who require dedicated Quebec-specific programming."

DDB Canada Montreal will also bring DDB Canada's extensive expertise and leadership in emerging communication disciplines such as shopper marketing, mobile marketing and data analytics directly to local Quebec clients.

"We entered into this strategic alliance because we felt that DDB Canada fit very well with our Bleublancrouge brand - just like us, they greatly value creative freedom across each of their individual Canadian offices, and they have a passionate entrepreneurial spirit," said Sébastien Fauré, CEO, Bleublancrouge. "This partnership will give our talented creative team a chance to shine beyond our provincial perimeters, on a national platform."

DDB Canada Montreal will launch with an impressive client roster that includes: autoTRADER.ca, McDonald's Canada Digital and Manulife Financial.

Existing Bleublancrouge clients will continue to be served independently, under its current company banner, but will now also benefit from added expertise from DDB resources.

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (digital), Karacters Design Group, Rapp Canada (direct), Radar DDB (social media marketing), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

About BleuBlancRouge
Bleublancrouge an integrated marketing communications agency whose mission is to change the course of things for its clients.  It serves international, national and local clients through offices in Montreal and Gatineau, Quebec. In addition to its advertising creative, BBR is recognized for its expertise in media, branding, design, sponsorship, linguistics and healthcare communications. Since 2008, it has been considered one of the top ten agencies in Canada.

Image with caption: "David Leonard, President and COO, DDB Canada (left) and Sébastien Fauré, CEO, Bleublancrouge (right) are pleased to announce the two agencies have formed a strategic alliance and have launched DDB Canada Montreal. (CNW Group/DDB Canada)". Image available at: http://photos.newswire.ca/images/download/20120725_C2385_PHOTO_EN_16438.jpg


For further information:

images and interviews please contact:

Paige Calvert
Director of Corporate Communications and Public Relations
DDB Canada

Stéphanie Morissette
Director, Public Relations

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DDB Canada

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