DBbabies expands to Canada

Founder of premium boutique dedicated to newborns and toddlers
returns to his Canadian roots after a 10-year growth in the UAE and Oman

MONTREAL, June 14, 2017 /CNW Telbec/ - DBbabies, a luxury boutique offering essentials exclusively dedicated to newborns and little ones, officially opens the doors of its first location in Canada. Situated at Promenades St-Bruno, the 1800 square-foot boutique is the eighth location in a network that was co-founded by Montreal native, Danny B. Haddad.  Renowned throughout the UAE and Oman for its high-end products from award-winning brands, the company has built an unmatched reputation on its friendly, personalized and exceptional customer service.

"We typically see companies and brands expanding from North America to the UAE, not the other way around," says Danny B. Haddad, co-founder of DBbabies. "I feel bullish about Canada. Coming home and investing in Canada has been a long time dream, and we are overwhelmed by the support DBbabies has received to date. Making this move was risky, but being a part of a family like Cadillac Fairview proves that there is value to our concept and offer."

DBbabies was brought to life in 2007, after its cofounders noticed a lack in premium newborn gift options and unique products in Dubai. Combining that with convenient services such as free gift wrapping, delivery options and personalized gifting solutions allowed the concept to quickly take off and grow considerably over the last 10 years.

"The concept of a store like ours in a Quebec shopping mall is unique and brings a new outlook to the family shopping experience," says Haddad. "Families look to shopping malls as a convenient way to accomplish all of their shopping needs. Although the environment of Canadian malls has evolved over the years, there was still a missing element: the lack of high-end specialized stores like DBbabies."

"I've watched DBbabies grow over the years.  We are holding on preciously to the brand's values and vision, and are confident that Quebecers will be pleased with the quality of our offer and welcoming feel of our boutiques." added co-founder, Jenny Haddad. "Luxury is not necessarily a matter of price; it is in the design and quality of the final product."

The boutique, here in Quebec, offers a wide selection of products, ranging from high-end strollers and stroller accessories to trendy bags, pouches and travelers. In addition to baby gear, the store offers  top of the line highchairs and kitchenware, sleeping and feeding accessories, as well as teethers and soothers. Blankets and bedding, bath products and towels, and even vegan, natural and organic detergents and care products are also available. 

The brand has proudly developed close ties with some of the leading manufacturers of parent, baby and toddler products from Canada and around the world, including Aleva Naturals, Noodle & Boo, AppleCheeks, Phil and Ted's, Bugaboo, Stokke & Skip Hop.

DBbabies provides a unique in-store embroidery service, that can be done on many of the store's items, to create the perfect personalized gift by writing a name, special note or chic monogram, in English or in French. Gift baskets created by the DBbabies team come in 3 different sizes, which are made up of pairings of in store items that can be personalized and embroidered.

As part of its expansion in Canada, the company plans to open a second store in the coming months at Carrefour Laval.




For further information: Sarah Cope-Corbeil / Marie-Emmanuelle Khoury, Torchia Communications, 514 288-8290 Ext. 222 / 214, sarah@torchiacom.com / mekhoury@torchiacom.com

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