TORONTO, Feb. 25, 2014 /CNW/ - Capitalizing on an intriguing insight into business travel, Days Inns - Canada is rolling out a multifaceted tongue-in-cheek campaign throughout 2014, tapping into the growing market of the millennial business traveler.
Business travellers sometimes enjoy tacking on a little leisure time to a planned business trip. However, this isn't the only benefit enjoyed by time-strapped, family-focused business travellers. Days Inns - Canada tasked creative shop Giants & Gentlemen to create a campaign that would stand out and resonate with today's business travellers. Using their proprietary process of sourcing insights, OutthinkingTM, it was discovered that a business trip in and of itself is sometimes considered a bit of a vacation.
"Our research revealed it's those moments away from the strains of everyday life that a business trip affords you, a pleasure that is quietly treasured," said Alanna Nathanson, Partner & Creative Director, Giants & Gentlemen. "Like eating Pad Thai while watching your favourite television show or a great night's sleep, the kind you had before kids."
Based on this insight, Giants & Gentlemen created a commercial that highlights the unspoken perk of business travel. BIZCATIONTM: the simple act of relaxing in the quiet solitude of a peaceful hotel room, able to watch a favourite television show with full control of the remote while enjoying a great take-out dinner from the restaurant of your choice at a time that's best for you.
"The BIZCATION message acknowledges that although business travel is not everyone's favourite thing to do, it does have an upside," said Irwin Prince, president & coo, Days Inns - Canada. "Although we're away from our loved ones, sometimes for extended periods, having some time to unwind in a room with free hi-speed Internet and all the essential hotel amenities, gives us a chance to enjoy time on our own. Each and every one of our Days Inn locations across Canada provide business travellers with all they need to enjoy a BIZCATION - it's The Upside of Business TravelTM"
Want to enjoy the upside of business travel? Book the BIZCATION rate at www.daysinn.ca and save 15% on your next stay.
About Days Inns - Canada
Days Inns - Canada is one of the country's leading hotel chains with 100 independently owned and operated properties and over 8,600 rooms. Its franchises cover a wide range of urban, airport and resort properties in primary and secondary markets across Canada. Every Days Inn in Canada participates in the Wyndham Rewards® guest reward program. Days Inn Worldwide, Inc. is a wholly-owned subsidiary of Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, which is the world's largest hotel company with approximately 7,440 hotels and over 638,300 rooms in 68 countries under 15 hotel brands. All hotels are owned individually and operated independently excluding certain hotels which may be managed by one of the affiliates of Wyndham Hotel Group. For more information about Days Inns - Canada, to make an online hotel reservation or to become a Wyndham Rewards member, please visit http://www.daysinn.ca or call the bilingual reservations hotline at 1-800 DAYS INN (1-800-329-7466). Like us on Facebook, www.facebook.com/daysinncanada and follow us on Twitter, www.twitter.com/daysinncanada.
About Realstar Hospitality
In 1992, Realstar Hotel Services Corp. acquired the master franchise rights for the Days Inn brand in Canada. Realstar Hospitality also holds the master franchise rights for two other hotel brands in Canada and is a division of Realstar Group. The international, privately held Realstar Group was founded nearly 35 years ago and has offices in Toronto, Canada and London, England. The company is a leader in the ownership and operation of multi-unit residential real estate, sports, entertainment and other community event facilities and hotels in both the limited service and full-service sectors.
About Giants & Gentlemen
Giants & Gentlemen is a privately held Toronto based creative advertising agency. Founded in 2012 by Natalie Armata, Alanna Nathanson and Gino Cantalini, Giants & Gentlemen's core philosophy is: Be Brave, Be Decent. For more information about Giants & Gentlemen, please contact Partner & Managing Director Gino Cantalini at 416-568-0811, email at email@example.com or visit giantsandgentlemen.ca
Image with caption: "BIZCATION™ is the upside of business travel™. Being away from home is tough but business travel doesn't have to be all business all the time. After a long day of work, the upside is unwinding in your guest room, watching some great TV and indulging a little at dinner time! (CNW Group/Days Inn)". Image available at: http://photos.newswire.ca/images/download/20140225_C7009_PHOTO_EN_37122.jpg
Image with caption: "Days Inn (CNW Group/Days Inn)". Image available at: http://photos.newswire.ca/images/download/20140225_C7009_PHOTO_EN_37123.jpg
SOURCE: Days Inn
For further information:
Marketing communications manager