–NBA All-Star Stephen Curry to Be the Face of Backyard Sports Basketball –
LOS ANGELES, CA, Dec. 11, 2014 /CNW/ - Sports and entertainment company, Day 6 Sports Group, is teaming up with the National Basketball Association (NBA) for the re-launch of Backyard Sports, a series of digital games starring kid versions of popular professional sports stars.
After originally debuting in 1997, the brand is back and better than ever. The franchise will now be available in mobile game form for smartphones and tablets, making them even more accessible for devotees of the original series as well as casual gamers and sports fans of all ages. An entire roster of all new professional sports stars will also join the Backyard Sports team and will be enhanced by a vast array of fun in-game power ups and special, never seen before features.
Golden State Warriors point guard Stephen Curry has joined forces with Day 6 Sports Group as the face of the Backyard Sports Basketball line and is the first NBA player to sign an endorsement deal with the franchise.
"I grew up playing Backyard Sports, and having an opportunity to help bring it back to this generation of children is something I'm really thrilled about," said Curry.
"Re-launching a brand that was so iconic is an exciting step for us," said Jim Wagner, CEO, Day 6 Sports Group. "And partnering with the NBA and Stephen Curry is the perfect way for us to engage with both our existing community of fans as well as the next generation of Backyard Sports players."
Backyard Sports NBA Basketball will be released in spring 2015. Visit www.backyardsports.com for more information and launch details.
About Day 6 Sports Group:
Our mission is to bring the joy of sport and recreation to fans of all ages by delivering opportunities to lead more healthy lifestyles through our portfolio of social, active brands. We create products and experiences that make any day feel like a Saturday (the 6th and most fun day of the week). We believe in the positive impact of sport. We believe it's better to be active. We believe more friends equals more fun. So don't wait for the 6th day to come around…make every day your Day 6.
SOURCE: Day 6 Sports Group
For further information: Media Contact: Chizcomm Ltd, www.chizcomm.com on behalf of Day 6 Sports Group: Nila Halycia, 416.551.0822 X. 338, [email protected]