Canadian brand partners with TV personality and chef Eden Grinshpan
to develop a range of recipes featuring iconic DAVIDsTEA tea blends
TORONTO, Nov. 16, 2018 /CNW/ - This Fall 2018, Canada's leading loose leaf tea retailer celebrated 10 years in business. Since opening the first location in Toronto's Queen West neighbourhood in 2008, DAVIDsTEA now operates over 240 retail locations in Canada and US, offering tea drinkers across North America over 100 tea options and above and beyond customer service.
To celebrate the milestone, the brand introduced a special 10th Anniversary Collection, featuring signature tea blends and iconic first-to-market innovations that helped DAVIDsTEA change the tea world, one sip at a time. The collection includes consumer-favourite loose leaf teas, such as Organic Cream of Earl Grey, Mother's Little Helper and Forever Nuts, as well as a selection of "game-changer" hard goods including the Matcha Maker, Tea Press, Steeper, Perfect Spoon, and more.
"Over the last 10 years, DAVIDsTEA has created a close community of tea lovers that have embraced our brand and products with great passion," says Nathalie Binda, Vice President, Marketing, DAVIDsTEA. "Our knowledgeable tea masters ensure that every tea blend we introduce is curated with the most authentic selection of loose leaf tea from the gardens of Nepal, India, China, and from around the world. Every day, our team strives to deliver above-and-beyond experiences that take our customers on a journey of discovery."
"To celebrate, we partnered with TV personality and chef Eden Grinshpan to showcase how our consumers can get creative with some of their favourite tea blends beyond steeping," says Billy Dietz, Manager, Tea Research and Development, DAVIDsTEA.
As part of the partnership, Grinshpan and Dietz, co-created a special tea-inspired menu consisting of unique tea pairings and infusions. The recipes were presented to media and influencers in an intimate dinner setting on the Thompson Hotel Rooftop in Toronto, where Grinshpan and Dietz were on-hand to walk guests though the culinary creations.
"I was thrilled to partner with DAVIDsTEA on this project in celebration of the brand's 10th anniversary," says Eden Grinshpan. "Tea is an incredibly versatile ingredient and I love incorporating tea in my recipes. DAVIDsTEA's vast selection of blends lend perfectly to sweet and savoury dishes, cocktails and pair wonderfully with all aspects of a meal."
The recipes, accessible to the home cooks and tea lovers nation-wide, are now available on DAVIDsTEA's blog, Steep Thoughts. The dishes range from a tea-infused cocktail to an appetizer, entrée and dessert, including:
- specialty cocktail, a unique take on a traditional Old Fashioned, featuring Kashmiri Chai
- a roasted beet salad paired with Organic Zen Pearls tea (iced)
- apricot glazed lamb rack paired with Organic Nepal Black tea (hot)
- sticky toffee pudding with Forever Nuts tea-infused ice cream
See the full list of recipes on the DAVIDsTEA blog: http://blog.davidstea.com/en/anniversary-recipes-eden-grinshpan/
Great tea, friendly stores and above-and-beyond customer service. It seemed like a simple idea, but we couldn't find anyone else that was doing it. So in 2008, we decided to take matters into our own hands. Today DAVIDsTEA has over 240 stores across Canada and the US. You can choose from over 100 types of tea, including exclusive blends, limited edition seasonal collections, traditional teas and exotic infusions from around the world. With colourful, modern packaging, sleek in-house designed tea accessories and a friendly, welcoming attitude, DAVIDsTEA offers a tea experience that is fun, fresh and unintimidating. To keep up with the latest products and offers, follow along at facebook.com/davidstea; twitter.com/davidstea and instagram.com/davidstea.
For further information: Media contact: Nathan Marchio | NKPR | email@example.com | 416.365.3630 x 243