David Rollert brings his long experience in interactive design to Montreal
agency Pheromone

MONTREAL, March 4 /CNW Telbec/ - With nearly 30 years of experience in managing creative and design teams in New York and Boston, David Rollert has joined Pheromone, the interactions agency as its vice president of interactive design. He will be heading up the agency's key interactive sector that includes teams involved in concept development, design, creation, user experience, prototyping and user research.

Since the 1980s, David has lent his talent for building and managing design, creation and innovation teams to a number of major American companies such as Time Warner (then Time Inc.), Citibank, AT&T, Ziff Davis and Fidelity Management. He also spent many years in agencies, in particular at Digitas, where he managed the creative group and worked on American Express, Delta, Fedex, General Motors and Victoria's Secret accounts.

"I love the creative energy in Montreal, and the vision of Pheromone's leaders really resonated with me," David Rollert says. "An agency that puts interactions at the core of its mission and that has built such a talented team has definite appeal. My mission has always been to create services with a user experience that exceeds expectations, and that's one of the keys of Pheromone's mission."

"David Rollert's joining Pheromone is an opportunity for us to move one step further in redefining the model of the marketing agency 2.0," Philippe le Roux, president of Pheromone, says.

Pheromone (pheromone.ca/en) is a Montreal-based agency that helps organizations redefine their business models and marketing strategies around consumers and their interactions. Since its foundation in 1994, it has amassed successes for its national and international customers and has attracted a team of 60 experts whose passion is surpassed only by their professional maturity and experience.


For further information: For further information: Linda Lévesque, Communications, Pheromone, (514) 393-3178, 1-877-393-3178; cell: (514) 242-8909, llevesque@lcom.qc.ca

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