David Cornfield Melanoma Fund, Hudson's Bay and HBC Foundation launch Cover Up Canada to save lives from melanoma

TORONTO, May 2, 2016 /CNW/ - Today, on Melanoma Monday, the David Cornfield Melanoma Fund, Hudson's Bay and HBC Foundation are encouraging Canadians to 'Cover Up' this summer to reduce the risk of melanoma. Together, they have joined forces to launch Cover Up Canada, a national hat program and skin cancer prevention campaign. 

Cover Up Canada aims to save lives from skin cancer through fashion, awareness and fundraising. The exclusive Cover Up Canada hat program will be available in a variety of colours and styles, with sizes for the entire family.

"Melanoma, the deadliest skin cancer, is unfortunately on the rise in Canada," said Danielle Paterson, Executive Director of the David Cornfield Melanoma Fund. "Fortunately, melanoma can be prevented by protecting your skin in the sun using hats, sunglasses, long clothing, sunscreen and shade. We were so pleased to work with the Hudson's Bay Company Foundation to make this program a reality."

"Hudson's Bay is proud to partner with the David Cornfield Melanoma Fund to raise awareness and funds for melanoma prevention and research," said Liz Rodbell, President of Hudson's Bay. "Our exclusive assortment of hats is a great way for the whole family to Cover Up this summer, while directly benefitting this important cause."

For every Cover Up Canada hat sold, $10 per adult hat and $7 per child hat will be donated to the David Cornfield Melanoma Fund. Hats are available to purchase exclusively in select Hudson's Bay stores across Canada and on thebay.com.


The David Cornfield Melanoma Fund is on a mission to save lives from melanoma through awareness, prevention and research. Created in 2007, the David Cornfield Melanoma Fund takes action on melanoma through its awareness videos (Dear 16 Year Old Me and #newfamilyrule), prevention programs and research award. Visit www.dcmf.ca to view videos and learn more.  


Incorporated in 1670, Hudson's Bay Company is North America's oldest company. Hudson's Bay stores have grown to become Canada's most prominent department store, today operating 90 full-line locations and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson's Bay Company brand portfolio.

Photos are available upon request.

SOURCE David Cornfield Melanoma Fund

For further information: Media Contact: Danielle Paterson, David Cornfield Melanoma Fund Tel: 647-393-3263, E-mail: dpaterson@dcmf.ca.

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