Retail Merchants to benefit from DataCash and Redecard's
state-of-the-art digital payment solution which enables expansion into
the rapidly growing Brazilian e-commerce market
LONDON, Oct. 11, 2013 /CNW/ - Global payments solution provider, DataCash, a MasterCard company, today announces the latest development in its
partnership with Redecard to provide the most complete payment solution
for the Brazilian market, now including local and flexible payment
options for Retail Merchants looking to enter the market in a cross
border, e-commerce capacity.
This development in the partnership, initially announced 28th May 2013, expands upon specialist solutions developed for the domestic
market, and allows Retail Merchants with global ambitions to capitalise
with an entry strategy supported by a single holistic digital payments
Specific functionality is now employed which gives retailers the ability
to accept widely recognised local digital payment methods including:
Boleto Bancario which allows the 'unbanked' to shop online and pay for goods in cash at
Parcelado transactions which allow for the payment of goods to be split over a
series of recurring payments and enable merchants to apply interest as
Hipercard which is the biggest Brazilian card brand
Combo Card transactions in which the cardholder can choose which account the funds
are taken from.
Also integrated is the ability to process CPF, the Brazilian National
Identification number, for the purpose of fraud screening.
Together these developments enable Merchants to provide a safe,
efficient and convenient payment experience for their consumers,
providing valuable brand consistency and assurance, whilst entering
this exciting new market.
With a population of over 200 million[i], 80 million of which are internet users, Brazil is one of the fastest
growing e-commerce markets in the world. $10.6 billion is spent online
per year, the largest total in Latin America, and this is expected to
grow to $18.7 billion by 2017[ii] which makes it a prime target for multi-national Retailers looking to
expand. To be successful within the Brazilian market it is vital that
Merchants are able to support these popular payment methods.
"Redecard have worked in close partnership with DataCash to create a
digital payments solution that fits with the precise demands of the
Brazilian market. Having seen great success domestically to date, we
feel it is a great time to take our in market experience and technology
assets, together with DataCash's experience in providing solutions to
the world's leading retailers, and respond to the challenges and
demands that entering the Brazilian market places on cross border
Retailers." said Marcelo Kopel, Redecard's Executive Director.
"As new ways to pay continue to emerge, and the demand to purchase
anywhere, at anytime, via any device continues to grow, achieving
borderless commerce is more important than ever before." said Ajay
Bhalla, President at DataCash. "Brazil is an exciting market which
leading Retailers should look to, in order to stay ahead of their
competitors and secure future growth, and our partnership with Redecard
provides real access to this."
Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated)
provides multi-channel global payment processing services and advanced
fraud prevention and risk management solutions to merchants and banks.
As a global partner to some of the world's most recognisable brands in
the gaming, travel, retail and finance sectors, DataCash combines smart
thinking and an end-to-end solution to help its customers transcend the
complexities and expense associated with payment processing. Advanced
technology from DataCash enables customers to accept and process
payments in over 177 currencies, from over 45 brands across e-commerce,
m-commerce channels and cardholder present channels - with the security
and confidence of tools tailored to meet exacting and expanding
business needs. DataCash customers protect their brand and reputation,
enhance end-user experience and capitalise on new global market
Redecard, part of the Itaú Unibanco group, is one of the leaders in the
electronic payment industry in Brazilian market. Its activities include
acquiring as well as capturing, transmitting, processing and settling
debit and credit card transactions. The company also offers its clients
prepayment for receivables, terminal (POS) rental, terminal (POS) check
verification, as well as capturing and processing services for benefit
cards (Voucher) and store cards (Private Label).
i. World [http://worldpopulationreview.com/brazil] Population Review
ii. A.T Kearney, E-Commerce Is the Next Frontier in Global Expansion
For further information:
Edelman for DataCash