DataCash and Redecard Launch the Most Comprehensive eCommerce Solution in Brazil

Redecard takes advantage of DataCash's dynamic and flexible white label payment services to meet the specific needs of the Brazilian market

LONDON, May 30, 2013 /CNW/ - Global payments solution provider, DataCash, a MasterCard company, today announces that it is partnering with Redecard to provide the most complete eCommerce solution in Brazil, E-commerce Redecard. The partnership will result in a state of the art payment solution for merchants across the entire Brazilian market.

DataCash is providing Redecard with its secure and highly resilient payment gateway to ensure that Redecard's merchants are able to provide consumers with an efficient and convenient payment experience. DataCash connects multiple suppliers to its payment platform, simplifying the payment process and facilitating interconnections between merchants, issuing banks and Redecard itself.

Redecard is a subsidiary of Itaú, the largest bank in Latin America and one of the largest banks globally. Itaú employs over 96,000 people and has businesses across the Americas, Asia, Middle East and Europe. In 2012 Itaú's net income was around US$7 billion.

"We have over a million clients who see us as a synonym for tradition and cutting edge technology in payment methods. We will bring all of this experience to the 'online world' to address all of the challenges and demands this market presents," said Marcelo Kopel, Redecard's Executive Director.

The product offers advanced connectivity, linking various suppliers in the payment transaction via a single, secure and highly resilient platform. This means that merchants who adopt E-commerce Redecard will benefit from a single system which enables them to accept and process a wide range of payment methods, including both national and international credit and debit cards as well as Boleto Bancário, all backed up with fraud prevention tools and a transaction management system.

"The Brazilian market is one of the world's most rapidly growing eCommerce markets," said Ajay Bhalla, president at DataCash. "DataCash's payment gateway not only meets Redecard's specific need for a platform that can process payments from multiple sources, but also has the flexibility to up-scale as Redecard further expands its footprint in Brazil. Ultimately this flexibility can be offered to merchants, ensuring they are able to meet the growing demands of the end consumer to transform the digital payments experience."

About DataCash

Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. As a global partner to some of the world's most recognisable brands in the gaming, travel, retail and finance sectors, DataCash combines smart thinking and an end-to-end solution to help its customers transcend the complexities and expense associated with payment processing. Advanced technology from DataCash enables customers to accept and process payments in over 177 currencies, from over 45 brands across e-commerce, m-commerce channels and cardholder present channels - with the security and confidence of tools tailored to meet exacting and expanding business needs. DataCash customers protect their brand and reputation, enhance end-user experience and capitalise on new global market opportunities.

About Redecard

Redecard, part of the Itaú Unibanco group, is one of the leading accreditation companies on the Brazilian market. Its activities include accreditation as well as capturing, transmitting, processing and settling debit and credit card transactions. The company also offers its clients prepayment for receivables, terminal (POS) rental, terminal (POS) check verification, as well as capturing and processing services for benefit cards (Voucher) and store cards (Private Label).

SOURCE: DataCash

For further information:

PRESS Contact: Simon Chan, Edelman for DataCash,, +44(0)20-3047-2433

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