VANCOUVER, Nov. 5, 2018 /CNW/ - Datable Technology Corp. (TSXV: DAC) (the "Company," "Datable," or "DTC"), developers of consumer marketing platform PLATFORM3 and soon to be launched Flexxi Rewards Network (formerly named P3Consumer), announces it has signed a Letter of Intent (LOI) for a Joint Venture Agreement and Software Licensing Agreement with ePlay Digital – a mobile game creator specializing in eSports augmented reality titles. A comprehensive news release will be issued upon the signing of definitive agreements.
Under the terms of the agreement, ePlay will utilize PLATFORM3's Influencer Marketing and AI-based Retargeting components to drive membership and awareness for its augmented reality eSports game Big Shot™ available in the Apple App Store. Datable will integrate ePlay's augmented reality engine and game mechanics with PLATFORM3 to develop consumer engagement and interaction applications with its global brand clients and the Flexxi Rewards Network scheduled to launch in November 2018. Additionally, the Companies will pursue larger market opportunities related to eSports.
Both companies will leverage Datable's PLATFORM3 that has been utilized to drive consumer registration, engagement and sales for global consumer brands including the second-largest gaming company in the Americas and Europe (by revenue and market capitalization).
"ePlay Digital is one of the leaders in the rapidly growing eSports industry with one of the most respected teams and a track record launching game titles for Time Warner Cable, ESPN, Sony Pictures, CBS, and others. A Joint Venture Agreement and Software Licensing Agreement has the potential to accelerate membership and license subscriptions for both organizations and their respective consumer properties – Flexxi Rewards Network and Big Shot™," said Rob Craig, CEO of Datable Technology.
Trevor Doerksen, CEO of ePlay Digital said, "Datable's PLATFORM3 has been battle tested by some of the largest brands in the world and millions of consumers. Their Influencer Marketing and AI-based Retargeting technology has proven to be successful growing consumer membership and engagement for diverse brands including Universal Pictures, Kellogg's, Mars Chocolate and Toro. We believe Datable's technology and experience growing consumer memberships and engagement for global brands will help us scale membership for Big Shot™.
About Datable Technology Corp. (DTC)
DTC has developed a proprietary, mobile-based consumer marketing platform – PLATFORM³ – that is sold to global Consumer Packaged Goods (CPG) companies and consumer brands. PLATFORM³ is delivered as a subscription service (Software as a Service model) and used by CPG companies to engage consumers, reward purchases and collect valuable consumer data. PLATFORM³ incorporates Artificial Intelligence and Machine Learning to monetize the consumer data, including demographics and purchasing behaviour, by sending consumers targeted offers by email and text messages. For more information, visit datablecorp.com.
About ePlay Digital Inc.
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, eSports and entertainment augmented reality titles, including their new flagship title Big Shot™ Basketball. ePlay is operated by an award-winning team of sports, gaming and eSports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.
For additional information about Datable please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE Datable Technology Corp.
For further information: Datable Technology Corp., Robert Craig, Chief Executive Officer, (604) 639-5441, rcra[email protected]