Select Bear Paws to Include a Special Mabel's Labels Offer, Available at Select Retailers in Canada
HAMILTON and KITCHENER, ON, June 15, 2017 /CNW/ - Mabel's Labels, Canada's award-winning market leader for labels for the stuff kids lose®, and Bear Paws, the snack that moms and kids can agree on, announced today that select Bear Paws products will include a $5 offer from Mabel's Labels. This joint offer from two strong Canadian brands is just in time for camp and back-to-school. The offer will be available in over 2 million packages of Bear Paws which will start appearing across Canada beginning June 12, 2017. The partnership program was developed in conjunction with the team at Toronto-based agency Sales Promotion Services.
"At Mabel's Labels, we know how important it is for families to hold onto their belongings, save money, and provide healthy snacks for their children. That's why we're very excited to partner with Bear Paws – made better with real ingredients like milk chocolate, yogourt or whole grains. As a mom of six, Bear Paws are a staple in my home," said Julie Cole, co-founder of Mabel's Labels.
Mabel's Labels peel and stick name labels for children are a durable, waterproof way to identify look-alike items. Labels can be personalized with a child's name and are available in a wide range of cute designs -making it both easy and fun to keep track of lunchboxes, water bottles, clothes and anything else your child is bringing to camp or school with them. A coupon for $5 off any Mabel's Labels products will be included on the participating products: Bear Paws Chocolate Chip, Bear Paws Banana Bread, Bear Paws Brownie, Bear Paws Molasses, Bear Paws Dipped Granola Caramel, Bear Paws Soft Granola Chocolate Chip, Bear Paws Crunchy Milk Chocolate, Bear Paws Crunchy Yogourt, Bear Paws Mini-Fruits Berries and Cherries, and Bear Paws Mini-Fruits Mixed Fruits. The coupon can only be used at www.mabelslabels.com/bearpaws.
Portable and peanut free, these tasty snacks are the perfect lunchbox companion or treat on-the-go. Bear Paws are Made Better™ with ingredients the entire family is sure to love.
"We are thrilled to be forming this new partnership with Mabel's Labels," said Melissa McCauley, Dare Foods Ltd. "We have been long time fans of Mabel's Labels, so we are excited to help bring parents the great lunchbox solution – Bear Paws, a healthy, peanut-free snack and these iconic labels kids will love too."
About Mabel's Labels
Mabel's Labels is the award-winning creator of durable "labels for the stuff kids lose!" ®. Created by four moms frustrated by their children's belongings leaving home, never to return, the brand offers classic and special-edition collections of the very best personalized, waterproof name labels and tags possible. Since 2003, Mabel's Labels has grown from basement start-up into an award- winning, celebrity-loved phenomenon, and in 2016 was acquired by CCL Industries. They sell worldwide and across North America via their e-commerce site, fundraisers at schools, daycares, camps and other organizations.
Mabel's Labels has been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, Parents, In Style, The Washington Post, Huffington Post, People.com, Forbes.com and countless blogs and websites. The brand was named to Inc.com's list of "20 Awesome Facebook Fan Pages" and Hubspot's "The 15 Best Facebook Pages You've Ever Seen". For more information, visit www.mabelslabels.com.
About Dare Foods Ltd.
A Canadian family owned and operated company, Dare Foods Limited has been baking delicious, quality snacks for the family for 125 years. Made Better™ is at the heart of everything Dare does and they continue to build a legacy rich in innovative, high-quality products that meet the changing needs of its customers. Dare Foods is the proud manufacturer of cookies, confectionary, fruit snacks, crackers and fine breads. The company is headquartered in Kitchener, Ontario.
Established in 1989 Sales Promotion Services Inc, is a marketing services agency that has been building great marketing partnerships for their US and Canadian Clients. SPS is comprised of a passionate group of marketers focused on bringing brand strategy to life by delivering creative solutions at every point along the path to purchase.
SOURCE Mabel's Labels
For further information: about Mabel's Labels, visit www.mabelslabels.com. For more information about Dare Bear Paws, visit www.darefoods.com/ca_en/brand/bear-paws/29.