Initiative to increase sales to 2.4 Billion Danish kroner for Bilka.dk
LONDON, June 12, 2012 /CNW/ - Dansk Supermarked A/S, a leading retailer
in the Nordics has engaged Infosys, a global leader in consulting and
technology, as its strategic partner to transform its cross-channel
commerce program. Through this engagement, Dansk Supermarked A/S which
has over 1,300 stores across Denmark, Sweden, Germany and Poland will
provide its consumers a seamless and convenient cross-channel shopping
Infosys was selected by Dansk Supermarked A/S for its capabilities in
delivering end-to-end digital commerce programs for global retailers.
This transformation program will start with Bilka.dk, one of Dansk
Supermarked's store chains and is expected to help increase Bilka.dk's
sales to 2.4 Billion Danish kroner by 2016.
The program will help Dansk Supermarked A/S enhance its consumers'
cross-channel experience by:
Multiplying the online range of products resulting in more product
choices for consumers
Introducing new services for convenient online shopping
Improving consumer experience through extensive research and user tests
Dansk Supermarked A/S and Infosys will bring together their
complimentary domain and technology expertise in the retail industry to
co-create a cross-channel commerce solution that can be reused by both
for similar business opportunities.
Infosys supported Dansk Supermarked A/S in identifying the key business
capabilities for the cross-channel solution, defining the strategic
roadmap and selecting the platform. Infosys is now implementing the
solution based on the hybris suite of products.
Infosys is a strategic partner of hybris, a leading
provider of multichannel commerce and communication software and this
program will strengthen its relationship and help in jointly building
tomorrow's digital commerce enterprise for Dansk Supermarked A/S.
Infosys has been involved in over 80 digital commerce engagements for
leading retailers globally. The digital commerce proposition of Infosys
will help Dansk Supermarked A/S to realize business value and ensure
consumer delight by providing an 'anything, anytime, anywhere' retail
experience for its consumers.
Alan Jensen, IT Director, Dansk Supermarked A/S, "This cross-channel commerce program is a key enabler for our business
growth strategy and we are partnering with Infosys to leverage its
strong digital commerce expertise, technology leadership and
understanding of the retail industry to accelerate growth for
Karmesh Vaswani, Vice President and Head - Europe; Retail, Consumer Packaged Goods & Logistics, Infosys added, "We look forward to partnering with Dansk Supermarked on this
strategic program. This will further increase our commitment to the
retail and consumer market in the Nordics. Our success metrics for this
program are linked to Dansk Supermarked creating new benchmarks in
digital excellence across the European retail industry, while improving
its profitability, competitiveness and innovation."
Ariel Lüdi, CEO, hybris said, ""Infosys has been one of our strategic partners for a number of
years and we value their knowledge of our end-to-end multichannel
commerce solutions. We are delighted to be working together to deliver
Dansk Supermarked A/S a fully integrated solution that will provide all
the capabilities it needs to support their cross- channel program."
Infosys, Dansk, Dansk Supermarked, cross-channel, transformation,
hybris, Digital Commerce, Nordic, Europe, multi-channel commerce,
implementation, retail, retailer
About Dansk Supermarked A/S
Dansk Supermarked A/S is the largest retail group in Denmark comprising
of seven retail chains and two department stores, which daily provide
customers with food and non-food.
Dansk Supermarked A/S owns the grocery chains føtex, Bilka and Netto,
and has around 43,000 employees. The Group has 1300 stores in Denmark,
Sweden, Poland and Germany and generated an annual turnover of dkk 54
billion in 2011.
Many of the world's most successful organizations rely on the 150,000
people of Infosys to deliver measurable business value. Infosys
provides business consulting, technology, engineering and outsourcing
services to help clients in over 30 countries build tomorrow's
For more information about Infosys (NASDAQ: INFY), visit http://www.infosys.com
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SOURCE Infosys Ltd
For further information:
Contact Information: Infosys Media Contact: Priyanka Waghre , Dansk Supermarked A/S Media Contact : Søren Gundtoft Johansen , +91-80-4156-4999