Daniel Shearer Joins Cossette Exec Team

New arrival rounds out Cossette's National Executive Team

TORONTO, March 30, 2016 /CNW/ - Cossette has put the final key person in place in its top-level national executive team with the hiring of Daniel Shearer as the agency's new Executive Vice-President and General Manager.

"We are thrilled to announce that Daniel has joined our national executive team," says Cossette CEO Melanie Dunn. "We went through an exhaustive search process and we are excited about the incredible energy, potential and track record that Daniel brings to our team and to our agency. He represents a new generation of agency leadership and is someone who is very passionate about the communications product and is a champion of innovation. Daniel is a progressive thinker and the perfect fit for Cossette and our clients."

Shearer joins Cossette from Taxi 2 in Toronto where he was General Manager. He was with Taxi for 11 years and has been involved in work highly awarded by both creative and effectiveness shows across a broad spectrum of clients including TELUS, Koodo, Cadbury, Yellow Pages, Boston Pizza, and Leon's. Shearer has also played a pivotal role on the agency's Kraft account, acting as Managing Director on Taxi's North American Kraft business.

"This is a once-in-a-career opportunity – an iconic Canadian agency with enviable talent and undeniable momentum, a killer, hungry, national leadership team and client partnerships any agency would die for. I'm honoured to be joining the Cossette team and I can't wait to get going," says Shearer.

With the arrival of Shearer, Cossette will be now organized into two regions: Cossette Ontario and West, headed by Shearer; and Cossette Quebec and East, headed by EVP and General Manager Louis Duchesne. Shearer will be running the Toronto office and will have reporting responsibility for the West.

"Daniel was the final piece in a series of changes over the past year that saw new agency leadership in Quebec, great creative hires in Toronto, promotions in strategic planning and new leadership in the Maritimes," adds Dunn. "With this new all-star management team in place, Cossette is poised to begin an exciting new chapter of growth and innovation."

Cossette's new senior executive team now includes:

CEO Melanie Dunn; EVPs Shearer and Louis Duchesne in Toronto and Montreal; SVP and GM Nadine Cole in Vancouver; CCOs Peter Ignazi and Carlos Moreno and CSO Jason Chaney in Toronto; CCO Antoine Becotte, CSO Florence Girod and Mobile & Tech Lead Malik Yacoubi in Montreal; SVP Simon Poitras in Quebec City and Maritime leader Samann AbuDayyeh in Halifax.



Image with caption: "From left to right: Nadine Cole, Louis Duchesne, Mélanie Dunn, Daniel Shearer, Simon Poitras and Samann AbuDayyeh (CNW Group/COSSETTE INC.)". Image available at: https://photos.newswire.ca/images/download/20160330_C1126_PHOTO_EN_653895.jpg

For further information: Mark Smyka, 416-306-6594

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