Dan Cimoroni Appointed Senior Vice-President, Sales and Marketing, Canada's
Olympic Broadcast Media Consortium

TORONTO, Aug. 24 /CNW/ - Canada's Olympic Broadcast Media Consortium announced today that Dan Cimoroni has been appointed Senior Vice-President, Sales and Marketing, effective immediately. Cimoroni reports to Adam Ashton, who was named President of the Consortium today.

In the newly-created role of Senior Vice-President, Sales and Marketing, Cimoroni, 41, is responsible for all revenue, marketing, partnerships and business development for the Consortium's London 2012 efforts.

"Dan's strategic approach, entrepreneurial instinct and industry relationships were key to negotiating and securing the major sponsorship deals for Vancouver 2010," said Ashton. "With less than two years to go, Dan will take the lessons we learned in Vancouver and build upon them for London."

"I am excited about delivering unique and innovative communication solutions and seamless integration for our corporate partners in 2012," said Cimoroni. "We had an enthusiastic response to our Vancouver approach, and we intend on delivering a similar experience-rich execution for the Summer Games."

Reporting to Cimoroni are Gavin Roth, Vice-President, Sales and Christos Nikitopoulos, Vice-President, Programming and Revenue Planning. Roth remains responsible for the sales strategy for Consortium media assets, including conventional, specialty, digital, radio and print. Nikitopoulos remains responsible for leading the integrated, cross-platform development and execution of programming and revenue strategies for those assets.

Previously, Cimoroni was Vice-President, Business Development for the Consortium where he was responsible for creating new business opportunities for non-traditional media vehicles at Vancouver 2010. Cimoroni's efforts focused on CTV's direct-to-consumer sales (including merchandise and commemorative DVD sales), Olympic Celebrations, live feeds, theatres, and other non-traditional assets. He also managed incremental sales and promotional opportunities with new and existing clients. Prior to joining the Consortium, Cimoroni was Vice-President, Sports and Management at Insight Sports Ltd. Cimoroni also worked at IMG for seven years in a variety of roles, including Vice-President at IMG Golf. Throughout his tenure at IMG, Cimoroni also led the athlete representation group that included Olympic stars Curt Harnett, Marnie McBean, Simon Whitfield, Cassie Campbell and Brian Stemmle.

Canada's Olympic Broadcast Media Consortium delivered the Top 5 most-watched events in Canadian television history during its coverage of the 2010 Winter Games, with the men's gold medal hockey game at No. 1 with an average audience of 16.6 million viewers. Ninety-nine per cent of the Canadian population experienced the 2010 Winter Games through one of the Consortium's platforms (television, online, print, and radio). In total, Canadians consumed 1.25 billion hours of Vancouver 2010 coverage on television alone, with the average viewer watching 38 hours of Consortium content throughout the Games.

Canada's Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc., which together provided unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic and Paralympic Winter Games.  The partnership continues for the London 2012 Games of the Olympiad.  Official brands include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V, APTN, ATN, CTVOlympics.ca, RDSolympiques.ca, The Globe and Mail, Corus Québec and select Rogers radio stations across the country.

For further information:

Andrea Goldstein, 416.384.7575, [email protected]
Scott Henderson, 416.384.5305, [email protected]