Dale Jarrett Racing Adventure to Open Canadian Market

HICKORY, N.C., Nov. 23 /CNW/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, today announced that it's expanding its marketing program into Canada to meet the demands of a burgeoning NASCAR fan base there. July 16th thru the 18th of 2010 will mark the debut of Dale Jarrett Racing Adventure's Canadian venue with a public event at Mosport International Raceway near Toronto.

NASCAR is the #1 motorsports property on Canadian television with viewership growing 60% since 2004. With 6.8 million adult Canadian NASCAR fans and with NASCAR's Nationwide Series adding Montreal's Circuit Gilles Villeneuve to its lineup beginning in 2007, Canada represents a significant, yet untapped, demand, one that Dale Jarrett Racing Adventure has resolved to capture. Dale Jarrett Racing Adventure's website can be found at http://www.RacingAdventure.com

According to Company CEO, Tim Shannon, "We have long felt the Canadian market was a resource worth pursuing. We have seen how Canadians have supported the NAPA Auto Parts 200 in Montreal with over 300,000 fans in attendance each year. With increasing affordability as the US dollar approaches parity with the Canadian dollar we felt there would never be a better time to become the first NASCAR racing experience to go international by bringing our full throttle adventure to our neighbors to the north in time for Christmas."


    About Mosport International Raceway

Mosport International Raceway is Canada's largest motorsports complex and is the home of the NASCAR Canadian Tire Series Dickies 200 and the Vortex Brake Pad 200. This 750 acre, multi-track facility is located within the Greater Toronto Area near Bowmanville, Ontario and features 4 tracks including a 2.5 mile road course and a half mile banked oval. Mosport's website is located at http://www.mosport.com.


    Forward-Looking Statements

Certain statements contained in this release contain forward-looking statements involving some risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

CONTACT: Tim Shannon 1-888-467-2231 tbshannon@aol.com




For further information: For further information: Tim Shannon, +1-888-467-2231, tbshannon@aol.com Web Site: http://www.racingadventure.com

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