Daily cap for in-store AIR MILES Cash redemptions increased to $750

AIR MILES underscores overall commitment to making it easier for Collectors to reward themselves

TORONTO, Jan. 17, 2018 /CNW/ - Today, the AIR MILES Reward Program is announcing it is increasing the daily cap for in-store AIR MILES Cash redemptions to $750 (7,125 Cash Miles) per Collector Account, per day. The cap for in-store AIR MILES Cash redemptions at Shell remains at $60 (570 Cash Miles) per transaction, for up to 5 transactions a day. Gift cards and near-cash products will continue to be excluded.

To make Cash redemptions even more convenient for Collectors, AIR MILES is no longer requiring the presence of a physical AIR MILES Card in order to process AIR MILES Cash redemptions at participating Partner locations equipped for digital AIR MILES Cards processing.

In December, AIR MILES adjusted the daily cap for in-store AIR MILES Cash redemptions to $750 as a limited-time promotion for the holidays.  AIR MILES has also made several enhancements within its fraud detection and digital capabilities, including:

• The requirement for PIN to review Account balances on www.airmiles.ca
• Mandatory PIN at sign-in to the AIR MILES App and the ability to lock and unlock AIR MILES Cash balances directly from the App
• Continued fraud monitoring processes and procedures

"AIR MILES is dedicated to making the reward experience as seamless as possible for all Collectors," said Blair Cameron, President of the AIR MILES Reward Program, "The increased cap will enable them to use Cash Miles for bigger purchases at participating Partner locations, ultimately giving them greater flexibility and choice when making AIR MILES Cash redemptions in-store."

On January 17, the company started communicating this news to Collectors, through email, updates on www.airmiles.ca and media relations.

To learn more about AIR MILES please visit www.airmiles.ca.

About the AIR MILES Reward Program
The AIR MILES Reward Program is Canada's most recognized loyalty program with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 200+ leading brand-name Partners across the country at thousands of retail and service locations and online. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in-store or online, through AIR MILES Cash at participating Partner locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities, which include Dining, Shopping, Travel, Entertainment, Leisure, and Sports, just for having an AIR MILES Card.

SOURCE AIR MILES Reward Program

For further information: Rachael Montgomery, [e-mail], 416-803-8302

Related Links

www.airmiles.ca