Daily cap for in-store AIR MILES® Cash redemptions adjusted to $750
AIR MILES makes holiday shopping easier by giving Collectors the ability to use more Miles towards their in-store AIR MILES Cash redemptions during the holiday season
TORONTO, Nov. 28, 2017 /CNW/ - Today, the AIR MILES Reward Program is announcing it is adjusting the daily cap for in-store AIR MILES Cash redemptions to $750 (7,125 Cash Miles) per Collector Account, per day from December 1, 2017, to January 7, 2018, giving Collectors the opportunity to use more Cash Miles towards their purchases at participating Partner locations during the holiday season. The cap for in-store AIR MILES Cash redemptions at Shell is $60 (570 Cash Miles) per transaction, for up to 5 transactions a day. Gift cards and near-cash products will continue to be excluded.
Last June, AIR MILES adjusted the daily cap for in-store AIR MILES Cash redemptions and made several enhancements within their fraud detection and digital capabilities, including:
- Comprehensive fraud monitoring processes and procedures within their Anti-Fraud team
- The requirement for PIN to review account balance on www.airmiles.ca
- Mandatory PIN at sign-in to the AIR MILES App and the ability to lock and unlock AIR MILES Cash balances directly from the App
"With the holiday season among us, we're dedicated to making it easier for our Collectors to reward their loved ones and themselves," said Blair Cameron, President of the AIR MILES Reward Program. "We're thrilled to be able to give Collectors the opportunity to use more Cash Miles, safely, at our Partner retail locations, in order to help them prepare for this busy time of the year."
On November 28, 2017, the company started communicating this news to Collectors, through an email, updates on www.airmiles.ca and proactive media relations. The information is also posted in stores at AIR MILES Cash Partner locations.
To learn more about AIR MILES please visit www.airmiles.ca.
About the AIR MILES Reward Program
The AIR MILES Reward Program is Canada's premier coalition loyalty program with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 200+ leading brand-name Partners across the country at thousands of retail and service locations and online. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in stores or online, through AIR MILES Cash at participating Partner locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities, which include Dining, Shopping, Travel, Entertainment, Leisure, and Sports, just for having an AIR MILES Card.
®™ Trademarks of AM Royalties Limited Partnership used under licence by LoyaltyOne, Co.
SOURCE AIR MILES Reward Program
For further information: Kahina Haffad, the AIR MILES Reward Program, [email protected], 416-552-2345
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