LONGUEUIL, QC, March 14, 2012 /CNW Telbec/ - D-BOX Technologies Inc. (TSX: DBO), a leader in innovative motion technology, announced today its first agreement with Celebration! Cinema (Loeks Theatres Inc.) to equip its RiverTown Mall location in Grand Rapids, Michigan, with 28 D-BOX MFX Seats. Loeks Theatres is in the top 20 theatre chains in the United States*.
"We are delighted to sign another new exhibitor in the U.S., further increasing our footprint," said President and CEO of D-BOX Technologies, Claude Mc Master. "Celebration! Cinema holds a healthy share of the market in Michigan, which presents us with the potential for future growth in the area."
"At Celebration! Cinema, we're committed to giving our guests the most entertaining movie experience available featuring cutting-edge technologies," said JD Loeks, President and COO of Celebration! Cinema. "We're thrilled to be the first to introduce D-BOX to Grand Rapids."
For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com
*Box office revenue per screen, 2011
About Loeks Theatres
John D. Loeks owns and operates Celebration! Cinema movie theatres in Grand Rapids, Kentwood, Gaines Township, Grandville, Lansing, Muskegon/ Norton Shores, Kalamazoo/ Portage, Benton Harbor/ St. Joseph and Mt. Pleasant, Michigan. Celebration! Cinema is a state-of-the-art shared entertainment experience with first rate amenities at each location. For more information contact Steve VanWagoner 616.447.4253 or visit us online at www.celebrationcinema.com
D-BOX Technologies Inc. designs, manufactures and markets cutting-edge motion systems intended mainly for the entertainment and industrial simulation industries. This unique and patented technology, the D-BOX Motion Code, uses motion effects specifically programmed for each visual content which are sent to a motion system integrated into either a platform or a seat. The resulting motion is perfectly synchronized with the on-screen action, thus creating an unmatched realistic immersive experience. As of today, many Hollywood studios offer D-BOX Motion Code on their motion pictures in commercial theatres, on DVDs and Blu-rays. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a public company whose shares are traded on the Toronto Stock Exchange under the symbol DBO.
D-BOX® and D-BOX Motion Code® are registered trademarks of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
For further information:
Vice-President of Marketing
D-BOX Technologies Inc.
450-442-3003 ext. 263
Marc Jasmin CMA, President
Jasmin Financial Communications