LONGUEUIL, QC, July 20, 2012 /CNW Telbec/ - D-BOX Technologies Inc. (TSX: DBO), a leader in innovative motion technology, announced today an agreement to install its immersive motion technology with one of the largest cinema exhibitors in the U.K., ODEON.
The ODEON Liverpool ONE in Liverpool, England will offer 30 or so D-BOX MFX System starting July 20th in its screen 3, opening with the release of Warner Bros.' The Dark Knight Rises. This agreement marks the first sale of D-BOX MFX Systems between ODEON and D-BOX, and will also generate licensing fees payable to D-BOX in accordance with the systems' use.
"This is a great step for D-BOX. Our motion systems have been incredibly well-received in the U.K. market since our introduction four months ago as we continue to increase our presence in Europe and are delighted to do so with yet another highly regarded circuit such as ODEON," stated President and CEO of D-BOX Technologies, Claude Mc Master.
Rupert Gavin, CEO of ODEON & UCI Cinemas said: "At ODEON we always seek to experiment with the very latest in cinema technology to ensure that we are offering our guests the full range of cinema going features. We are very keen to assess the customer response to the immersive motion technology of D-BOX "
Visit www.d-box.com for more information.
With over 75 years of cinema experience, ODEON & UCI Cinemas is the largest cinema group in Europe. It operates 2120 screens at 225 sites across Europe as a whole, including 62 screens at 9 sites across Ireland.
D-BOX Technologies Inc. designs, manufactures and markets cutting-edge motion systems intended mainly for the entertainment and industrial simulation industries. This unique and patented technology, D-BOX Motion Code, uses motion effects specifically programmed for each visual content which are sent to a motion system integrated into either a platform or a seat. The resulting motion is perfectly synchronized with the on-screen action, thus creating an unmatched realistic immersive experience. As of today, many Hollywood studios offer D-BOX Motion Code on their motion pictures in commercial theatres, on DVDs and Blu-rays. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a public company whose shares are traded on the Toronto Stock Exchange under the symbol DBO.
D-BOX® and D-BOX Motion Code® are registered trademarks of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
For further information:
Vice-President of Marketing
D-BOX Technologies Inc.
450-442-3003 ext. 263
Marc Jasmin CMA, President
Jasmin Financial Communications