GENEVA, Nov. 10, 2015 /CNW/ - The Swiss watch world is about to be joined by an exciting new addition with a venerable name. Czapek, a watch brand that achieved considerable success in the nineteenth century, has been revived and is launching with a distinctive timepiece and an innovative sharing strategy to attract watch lovers.
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Czapek & Cie was re-established by three entrepreneurs with a passion for fine watches and outstanding mechanics. The original founder, François Czapek, was a Czech-born, Polish watchmaker, who arrived in Geneva, Switzerland, in 1832. In 1839 he founded Patek, Czapek & Cie with fellow pole Antoni Patek. For six years they produced exceptional watches.
At the end of their partnership, in 1845, he founded Czapek & Cie and became Purveyor to the French Emperor Napoleon the Third. At its height, the company had boutiques in Geneva, Warsaw and Paris, Place Vendôme.
"Czapek deserves to be revived, he was one of the great watchmakers of the nineteenth century, who brilliantly combined precision mechanics with extremely refined aesthetics," says Xavier de Roquemaurel, spokesman for the team. Czapek's timepieces, which are still coveted at auctions, reveal a quest for beauty through a poetic display of time.
The launch model is a complication watch, run on a manually-wound proprietary movement with a seven-day power reserve featuring a mysterious double hand. Only 250 units will be produced in the first year.
In addition to making classically modern timepieces for the distinguishing collector and watch enthusiast, Czapek & Cie has developed an innovative strategy that will allow watch lovers to participate in the creative process.
The company has raised CHF 500,000 in Spring 2015 in order to deliver the first watches this October. The Company is now aiming to raise as much as CHF 1Million in an international multiplatform crowd-funding campaign, the first one ever for an Haute Horlogerie brand.
"Every watch lover's dream is to feel the excitement of owning a brand," says Xavier de Roquemaurel, "and thanks to the traditional subscription system combined with modern crowdfunding possibilities, we can now fulfil that dream."
Czapek & Cie was re-established in 2013 by entrepreneur Harry Guhl in partnership with Xavier de Roquemaurel and a watchmaker who wishes to remain anonymous for the time being. The timepieces will be made available by subscription and through selected retailers. The Company is headquartered in Geneva, Switzerland.
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For further information: Media Contact: Estelle d'Hubert, +41-79-236-58-30, [email protected], http://czapek.com/