Cyprus Wine Association Debuts EuroWines Campaign at the Ottawa Wine & Food


<p><location>OTTAWA</location>, <chron>Nov. 3</chron> /CNW/ -- The <location>Cyprus</location> Wine Association proudly announces the launch of the "EuroWines" <location>Canada</location> promotional campaign. The EuroWines <location>Canada</location> program will debut at the 24th Annual <location>Ottawa</location> Wine & Food Show that takes place at the nation's capital from November 6- 8th 2009.</p>
<p>"This campaign is one of the steps being taken to promote a greater awareness of <location>Cyprus</location> wines to the Canadian consumer," states Dennis C. Droushiotis, Managing Director of the <location>Cyprus</location> Wine Association in <location>North America</location>. Participation in trade shows, such as the <location>Ottawa</location> Wine & Food Show, is an integral part of the EuroWines program, a one-year tactical marketing program to increase sales and awareness of Cypriot wine varietals in <location>Canada</location>. Other campaign initiatives include targeted advertising, public relations activities, educational seminars for sommeliers and trade, and an extensive in-store tasting program that includes over 200 demos in key flagship stores in the Province of Ontario. The project's mission is to increase trade and consumer awareness. More importantly, it hopes to increase greater appreciation for the unique grape varietals of <location>Cyprus</location>' legendary dessert wine, Commandaria.</p>
<p>Commandaria dates back as early as 800 B.C. and was later introduced to <location>Europe</location> by the Crusaders. It is the world's oldest wine still in production with a long history of accolades from the Greek poet Homer to <person>King Richard</person> the Lion Heart who once said, "I must return to <location>Cyprus</location> if only to taste this wine again." Such testimonials continue into the present with its "Top 10 Dessert Wines" in the world from Wine Enthusiast.</p>
<p>Furthermore, the Canadian Intellectual Property Office has officially recognized Commandaria wine as a distinctive product unique and indigenous to <location>Cyprus</location> and has granted a Canadian Certification Mark to Commandaria. Dennis C. Droushiotis notes, "This trademark certification protects the interests of the Cypriot wine industry whose exports of Commandaria to <location>Canada</location> have increased steadily. This action, more importantly, provides product confidence to consumers."</p>
<p>In addition to Commandaria, the EuroWines Pavilion at the <location>Ottawa</location> Wine & Food Show will be serving Xynisteri and Mavro, two other popular indigenous Cypriot wines.  The island of <location>Cyprus</location> is an unusual, wine-producing gem as the country's grape varieties' rootstocks have grown undisturbed for centuries.  Perhaps a blessing from Dionysus the God of Wine, as the cursed phylloxera beetle which decimated the majority of European vineyards in the late 19th century never reached <location>Cyprus</location>.</p>
<p>The Association hopes to impress as well as educate trade and consumers on <location>Cyprus</location>' unique steep history, tradition and legacy in winemaking.  It is for this reason that the <location>Cyprus</location> Wine Association is participating in the following two events at the <location>Ottawa</location> Wine & Food Show, the Wine Competition and Tasting Alley.  EuroWines will participate in the Wine Competition with two Cypriot indigenous wines, Commandaria and Xynisteri.  In addition, EuroWines will feature Commandaria in the Exhibition's Tasting Alley event, which takes place Friday and <chron>Saturday, November 6</chron> and 7 from 5-7pm and showcases premium wines from around the world.</p>
<p>The <location>Cyprus</location> Wine Association was formed as a result of a joint undertaking between the Republic of <location>Cyprus</location> and the European Union.  The Association is comprised of the four major Cypriot wineries: ETKO, KEO, LOEL, and SODAP all of which represent 86% of <location>Cyprus</location> wine exports worldwide. Dennis C. Droushiotis, North American Managing Director, leads all marketing activities from his office based in New York.</p>
<p>Please visit the EuroWines Pavilion for a glass of sweet history at booth #1024, 1026, 1028.</p>


For further information: For further information: Ilana Taxman of Cyprus Wine Association, +1-212-842-4900

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890