TORONTO, April 16, 2014 /CNW/ - Toronto-based Cundari Group Ltd announces the build-out of a stand-alone media offering to be spearheaded by new V.P. Managing Director, Media, Luke Moore.
Recent changes in the media landscape necessitate a different kind of media agency, where conventional planning and buying are completely re-engineered to address the required diversity and transparency of today's media marketplace.
"Cundari has built its reputation on strategic thinking, award-winning creativity and customizing smart integrated solutions for our clients," said CEO and Chairman Aldo Cundari. "The vision for this innovative media agency includes a fully automated client solution unlike anything we've seen in the North American marketplace."
With 25 years of cross-continent media and retail advertising experience, Moore possesses the unique attribute of a long history in North American media coupled with creative agency management. He has a successful track record of building robust media offerings, most notably with M2 Universal in western Canada and Toronto.
"We have a unique vision that we are going to build," says Moore. "Everyone in the industry has had an eye on the breakthrough work coming out of Cundari, and I am invigorated and honoured to bring that innovation to the media space."
Moore will provide business and communications leadership in media communications (strategy, planning and buying) and channel planning. The target date for the new offerings formal launch is fall 2014.
Cundari is one of Canada's largest independently owned and operated communications agencies, applying thought leadership to the building of business solutions as the key benefit for client partners. Guided by the core philosophy "It's The Thought That Counts," Cundari, with offices in Toronto and Montréal, works in our two official languages across an array of disciplines such as research, strategic planning, brand identity, advertising, design, digital, experiential, direct and media planning. Established in 1980, Cundari Group Ltd. is proud to have been entrusted with premier brands including CIBC, BMW, SUBWAY, LCBO, Dempster's, Royal Canin and Primus. Cundari Group placed third in the Top 10 agencies in Canada, second in the Top 10 Canadian campaigns from 2012 (for Pain Squad) and seventh in the Top 10 digital agencies worldwide. Cundari was the only agency in Canada to rank in any of the worldwide lists. For more information, visit cundari.com.
Image with caption: "Luke Moore (CNW Group/Cundari)". Image available at: http://photos.newswire.ca/images/download/20140416_C4049_PHOTO_EN_39345.jpg
For further information:
CUNDARI MEDIA CONTACT:
Manager, Relationship Marketing
Tel. : 416.642-5629
Email : email@example.com