Cultures & Villa Madina Restaurants Receive Franchisees' Choice Designation at CFA National Convention

RICHMOND HILL, ON, April 11, 2017 /CNW Telbec/ - Cultures and Villa Madina Restaurants, two (2) brands under MTY Group (TSX: MTY) were honoured as recipients of the Franchisees' Choice designation on April 3, 2017 during a Gala Awards Presentation at the 26th annual Canadian Franchise Association (CFA) National Convention in Niagara Falls, Ontario. This is the seventh year for the annual Franchisees' Choice designation program.

The Franchisees' Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. This year, more than 60 CFA member franchise systems participated in the survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee. 

"We are extremely proud and honoured to receive this award as it is based on the feedback of our franchisees,"says Jennifer Ma, Senior Director, Marketing & Operations of Cultures and Villa Madina Restaurants. "Our corporate team works tirelessly every day to ensure the needs of our franchisees are met while continuing to grow and expand the brand."

In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees' Choice designation identifies that a franchise brand has received solid endorsement and ratings from its franchisees. The 2017 Franchisees' Choice designees are representative of the spectrum of franchise opportunities and the diversity and excellence of CFA members.

"The true strength of a franchise system lies in the mutually-rewarding relationship between a franchisor and its franchisees," says Lorraine McLachlan, CFA President and Chief Executive Officer. "Being a Franchisees' Choice designee is an honour and a vote of confidence because the high rankings in franchisee satisfaction come directly from the franchisees themselves." 

To learn more about MTY Group, visit

For more information about Franchisees' Choice designation and a full list of winners, visit

About Cultures Restaurants
Cultures Restaurants is part of the MTY Group. Since 1981, Cultures has been a leader in the sandwich and salad quick-service industry. With over 50 locations across Canada, Cultures Restaurants continues to thrive and be at the forefront of health conscious dining. For more information, visit

About Villa Madina Restaurants
Villa Madina is a quick-service brand serving fresh and authentic Middle Eastern cuisine. Famous for its shawarmas and falafels, Villa Madina has over 50 locations across Canada. For more information, visit

About the Canadian Franchise Association
The Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With over 600 corporate members representing many of Canada's best- and lesser-known brands and 40,000 franchisees nation-wide, CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites (,, and


SOURCE MTY Food Group Inc.

For further information: Lisa Raffaele, PUNCH Canada Inc., Tel: (647) 837-1265, E-mail:


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