CTV's Veteran Series LAW & ORDER: SVU Arrests Newcomer

    - 1.44 Million Viewers watch the LAW & ORDER: SVU season premiere at
    10 p.m. -

    - SO YOU THINK YOU CAN DANCE CANADA wins night with key female 18-34
    demo -

    - THE MENTALIST sweeps key female demos at 9 p.m. -

TORONTO, Sept. 23 /CNW/ - Last night's LAW & ORDER: SVU season premiere handcuffed the premiere of THE GOOD WIFE (Global/CBS, 1.39 million) winning its timeslot nationally in all key demos, as 1.44 million viewers tuned in to watch the episode on CTV at 10 p.m.

    Notably, the LAW & ORDER: SVU premiere won with key female demos:
    Sept. 22 Female Demos                      (F18-34)   (F18-49)   (F25-54)
    LAW & ORDER: SVU (10-11 p.m.) CTV          158,000    384,000    394,000
    THE GOOD WIFE (10-11p.m.) GLOBAL/CBS       110,000    287,000    351,000

    Additional CTV Ratings HIGHLIGHTS (September 22, 2009)

    -   Kicking off the night at 8 p.m., the homegrown hit SO YOU THINK YOU
        CAN DANCE CANADA retained an impressive 88% of its previous week's
        audience with 1.3 million viewers and won the night with the key
        female 18-34 demo, delivering 7% more viewers in the demo than the
        premiere of NCIS (GLOBAL).

    -   The LAW & ORDER: SVU premiere won key demos nationally against THE
        GOOD WIFE by 58% (A18-34), 52% (A18-49) and 39% (A25-54)

    -   LAW & ORDER: SVU also won the key demos A18-34 and A18-49 in all
        markets, including Toronto, Calgary, and Vancouver

    -   Last night's premiere of THE MENTALIST, in a one time only Tuesday at
        9 p.m. timeslot, delivered 1.42 million total viewers, four times
        higher than last year's season premiere*. In addition, THE
        MENTALIST bested the premiere of NCIS L.A. amongst female demos F18-
        34, F18-49 and F25-54.

To view the complete release, please click here http://ctvmedia.ca/ctv/releases/release.asp?id=11667&yyyy=2009


For further information: For further information: Jim Quan, CTV Inc., (416) 384-5311 or jim.quan@ctv.ca

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