- Sponsorships to include in-show integrations, digital integrations on CTV.ca/TheAmazingRaceCanada, and brand extensions -
- Season 2 of THE AMAZING RACE CANADA set to anchor CTV's summer 2014 schedule -
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TORONTO, March 12, 2014 /CNW/ - Following a record-breaking first season, CTV announced today that four premier sponsors have joined Season 2 of the mega-hit competition series THE AMAZING RACE CANADA. The four, top-tier sponsors - Air Canada (represented by Mindshare), Chevrolet, Dairy Queen® Canada (represented by MediaCom Beyond Advertising, MediaCom's content division), and Scotiabank (represented by PHD) - create a stellar team of new and returning brands, with Air Canada and Chevrolet back for a second straight year. All four brands will play an integral role this season in showcasing a series that was appointment television last summer, captivating millions from coast-to-coast-to-coast.
**Media Note** Download artwork for THE AMAZING RACE CANADA at BellMediaPR.ca
"It takes a well-oiled team to win the Race and we're certain we have the winning combination with our four premier partners," said Laird White, Director, Brand Partnerships, Bell Media. "We look forward to sharing this adventure of a lifetime with these iconic brands."
CTV Brand Partnerships is currently working with the four premier clients on customized activations and original branded content across multiple broadcasts, digital and social platforms that will complement Season 2 of THE AMAZING RACE CANADA. The four clients will receive innovative brand extensions and various in-show integrations throughout the sophomore season, as well as an online presence on CTV.ca/TheAmazingRaceCanada. Specific details will be announced closer to broadcast.
Following the Season 2 casting announcement in November 2013, THE AMAZING RACE CANADA received thousands of applications from across the country, comprised of pairings from all kinds of relationships. The final teams will be announced closer to broadcast. Fans are encouraged to follow @AmazingRaceCDA and stay tuned to the CTV Facebook page for updates.
The most-watched Canadian television series on record, Season 1 of the blockbuster, record-breaking, fan-favourite THE AMAZING RACE CANADA raced ahead of the pack with an average audience of 3.5 million viewers each week. Hosted by Olympic champion and Canadian hero Jon Montgomery, the smash-hit original series vaulted into the record books as Canada's most-watched TV series last summer and the second most-watched television program of the entire broadcast year. Covering 10 dramatic legs that introduced Canadians to elements of their country that they had never known before, in the end it was "The Tims" who would prevail as the first-ever THE AMAZING RACE CANADA champions. Season 2 is set to anchor CTV's summer 2014 schedule.
About Air Canada
Air Canada is Canada's largest domestic and international airline serving more than 180 destinations on five continents. Canada's flag carrier is among the 20 largest airlines in the world and in 2013 served more than 35 million customers. Air Canada provides scheduled passenger service directly to 60 Canadian cities, 54 destinations in the United States and 67 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America. Air Canada is a founding member of Star Alliance, the world's most comprehensive air transportation network serving 1,328 destinations in 195 countries. Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax that ranked Air Canada in a worldwide survey of more than 18 million airline passengers as Best Airline in North America in 2013 for the fourth consecutive year. For more information, please visit: www.aircanada.com.
About Chevrolet in Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.
About Dairy Queen® Canada
Dairy Queen® Canada is a wholly owned division of International Dairy Queen® (IDQ). IDQ is part of the Berkshire Hathaway family, a company controlled by Warren Buffet. In Canada, IDQ develops, licenses and services a system of more than 590 Dairy Queen® locations, many of which offer Orange Julius® and 52 Orange Julius® stores. Dairy Queen® features signature products such as Blizzard® Treats, DQ® Cakes, Premium Fruit Smoothies and Julius® Originals, along with soft serve, blended beverages, burgers, chicken, and various snack items.
Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through our team of more than 83,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking to over 21 million customers. With assets of $783 billion (as at January 31, 2014), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). Scotiabank distributes the Bank's media releases using Marketwired. For more information please visit www.scotiabank.com.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at ctv.ca.
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Source: BBM Canada, BY 2012-13: 9/24/2012 - 9/15/2013, Summer 2013: 5/27/2013 - 9/15/2013, Fall 2013: 9/23/2013-11/3/2013.
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