– Chevrolet returns to Canada's most-watched summer series as a sponsor for the sixth consecutive season; Woods returns for second year in a row –
– New sponsors include Alcon Dailies Contact Lenses, Dempster's, The Royal Canadian Legion, and SkipTheDishes –
– The winners of THE AMAZING RACE CANADA: HEROES EDITION will each take home the All-New 2018 Chevrolet Traverse Redline, a once in a lifetime trip for two around the world, and $250,000 in cash –
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TORONTO, June 14, 2018 /CNW/ - THE AMAZING RACE CANADA is back for Season 6! Canada's most-watched summer series for five consecutive years, THE AMAZING RACE CANADA welcomes returning partners Chevrolet, a sponsor of the series for all six seasons, and Woods, returning for the second consecutive year. New sponsors this season include Alcon Dailies Contact Lenses, Dempster's, The Royal Canadian Legion, and SkipTheDishes. Featuring 10 intrepid teams of Canadian heroes, THE AMAZING RACE CANADA: HEROES EDITION airs Tuesdays at 8 p.m. ET / 9 p.m. MT, beginning July 3 on CTV and CTV GO.
Host Jon Montgomery welcomes a new cast of racers to the starting line, as THE AMAZING RACE CANADA delivers a new twist this season with courageous Canadians – teachers, first responders, community leaders, mentors, athletes, and other everyday heroes – joining the Race for Season 6.
Season 6 features an all-new Twitter contest, courtesy of Chevrolet. One lucky viewer will have the chance to win the same vehicle as the winners of THE AMAZING RACE CANADA: HEROES EDITION by answering questions based on the episode.
In addition, the series launches a "watch to win" contest on CTV.ca, courtesy of Alcon Dailies, where viewers can enter for a chance to win a $1,000 weekly prize and a $10,000 grand prize.
"THE AMAZING RACE CANADA continues to be a sought-after series for sponsors as proven by yet another strong group of partners for Season 6," said Laird White, Director, Brand Partnerships, Bell Media. "With this summer's heroes theme, expect plenty of fun, branded content and interactive viewer features all season long."
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*Source: Numeris, Total Canada. 2016-17 Broadcast Year. TARC S5: July 4 – Sept. 12, 2017. Commercial channels, A25-54. Final data.
For further information: Eric McKelvie, Bell Media, 416.384.5246 or [email protected]