Chinese gaming giant looking to the future with CryENGINE 3
FRANKFURT, Germany and SHANGHAI, March 27, 2012 /CNW/ - Strengthening its growing relationship with developers across Asia, Crytek GmbH (Crytek) today announced a new licensing deal for its proprietary real-time development solution, CryENGINE® 3, with Giant. One of China's leading online game developers, Giant have opted to tap into the cutting-edge technology offered by Crytek's game engine as they seek to deliver new experiences to the millions of players already enjoying their games.
"The best thing about CryENGINE is that it not only allows for top-level graphic rendering, but also offers scope for innovative game production," said Yongjun Fei, Vice President of Giant. "The unique 'What you see is what you play' philosophy of the CryENGINE 3 Sandbox, in conjunction with the available toolset, equips us for faster prototyping. The development team could delve into the gameplay design and immediately implement changes. We could easily build a level, create a story on top of it and then explore new gameplay elements whilst fine-tuning the design. Compared to a rough demo, a high quality prototype not only shows polished visuals and more refined gameplay, but also helps to create a stronger focus for the finished product whilst shortening development time and reducing risk. Along with this outstanding technology, we also received first-rate tech support from Crytek - especially its local team in China. We're confident that we chose the right partner in Crytek."
"Giant have embraced the multifaceted capabilities of CryENGINE, and we're excited to see how they are putting the technology to work in creating innovative experiences for players," said Carl Jones, Director of Global Business Development - CryENGINE. "As they continue working to bring their vision to life we'll be on hand to offer support and help them achieve the best possible results for the vast audience they cater for."
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