Alex Bogusky Takes on New Role at Parent Company, MDC Partners
BOULDER, CO and NEW YORK, Jan. 21 /CNW/ - Crispin Porter + Bogusky and MDC Partners Inc. announced today that five new partners have been named at the agency. They include Group Account Directors Laura Bowles and Heather Faunce, Executive Creative Director Jeff Benjamin, Production Director David Rolfe and Executive Producer Winston Binch.
"These new partners represent the talents and skills - from interactive to content production - that will help take the agency into the future," said Jeff Hicks, President and CEO, CPB. "Moreover, they affirm our commitment to grow our own leaders. The new partners have been at the agency an average of nearly nine years." The agency's management team now consists of 12 CPB partners in Boulder and Miami.
Also announced today was Alex Bogusky's new role as Chief Creative Insurgent at MDC Partners, the parent company of CPB.
"Alex is an incredible individual with a rare combination of creative brilliance and business savvy, linked to a cunning understanding of pop culture and what motivates consumers," said Miles Nadal, Chairman and CEO, MDC Partners. "In his new role, MDC Partners will be able to leverage Alex's creative vision, marketing and branding expertise, and social media insights across the entire MDC Partners network. These transformational talent initiatives are an integral part of MDC's commitment and dedication to lead the organization into the age of the creative revolution."
Bogusky will continue his involvement at CPB with the title of Founding Partner. Chuck Porter will remain Chairman of CPB and continue as Chief Strategist for MDC Partners. "We are unbelievably privileged," said Nadal, "to have the two founding partners of 'The Agency of the Decade' as part of the MDC Partners leadership team."
About Crispin Porter + Bogusky
Crispin Porter + Bogusky (CPB), a member of the MDC Partners network, has a client list that includes Burger King, Microsoft, Domino's Pizza, Coke Zero, Guitar Hero, Old Navy, Gap, Best Buy, and Geek Squad. CP+B is based in Boulder, Miami, and Gothenburg, Sweden, with additional offices in London and LA. The agency has more than one billion in billings and is one of the most awarded agencies in the world - with the unprecedented distinction of winning the Grand Prix at the Cannes International Advertising Festival in five separate categories. The agency has been named Agency of the Year thirteen times in the trade press, as well as twice being named Interactive Agency of the Year at Cannes. In 2010, CP+B was named "Agency of the Decade" by Advertising Age. The agency and its work have been profiled numerous times in publications that include the New York Times, the Wall Street Journal, USA Today, Business Week, Forbes, Fast Company, Time, Newsweek, Campaign, Archive and Shots.
About MDC Partners, Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
SOURCE MDC Partners Inc.
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