Agency's Twitter Initiative "Twelpforce" for Best Buy Receives the Titanium Grand Prix
NEW YORK, June 29 /CNW/ - MDC Partners announced today that their partner agency Crispin Porter + Bogusky was awarded the Titanium Grand Prix at The Cannes Lions International Advertising Festival. The Titanium Grand Prix, one of the most prestigious awards an agency and client can receive, was awarded for CP+B's Twelpforce campaign for client Best Buy. The award, one of only two Titanium Lions awarded this year, followed on the heels of CP+B being named Interactive Agency of the Year, and receiving an additional five Lions for their digital work.
The incredibly innovative "Twelpforce" campaign enabled customers to receive real time expert technical help via Twitter from actual Best Buy staff members, giving customers access to an enormous pool of technical experts. The campaign has received international attention, being profiled in a number of important publications including Contagious magazine, http://www.contagiousmagazine.com/2009/07/best_buy.php. In an article in Advertising Age following the awards ceremony, CP+B's Chief Creative Officer and Titanium jury member Rob Reilly, who worked on the campaign, was quoted as saying, "Using technology to help solve Best Buy's problems seemed to really fit with the brand." Later in that same article, Bob Greenberg, Chairman, CEO & Global Chief Creative Officer of R/GA, who presided over the Titanium and Integrated jury praised the work as "...a very big idea that will change the industry."
"The Cannes Lions International Advertising Festival is by far the most prestigious awards festival globally, and the fact that CP+B was such an enormous winner, is a clear indication that the cutting edge digital work they do continues to raise the bar globally. We are tremendously proud of the entire team at CP+B, and believe they serve as an incredible example of MDC's ongoing commitment to always being 'The Place Where Great Talent Lives'," said Miles S. Nadal, Chairman and CEO, MDC Partners.
About The Cannes Lions International Advertising Festival
The Cannes Lions International Advertising Festival is the world's biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 22,500 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.
About MDC Partners Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services to multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." MDC Partners' Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties which may cause the actual results or objectives to be materially different from those expressed or implied by such forward-looking statements. Such risk factors include, among other things, the Company's financial performance; risks associated with the effects of economic downturns; ability to attract and retain key clients; ongoing compliance with debt agreements and MDC's ability to satisfy contingent payment obligations when due; and other risk factors set forth in the Company's Form 10-K for its fiscal year ended December 31, 2009 and subsequent SEC filings.
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