HALIFAX, April 2, 2019 /CNW/ - Credit Unions of Atlantic Canada announced today they will be partnering with Jonathan Torrens from Canadianity Content Studios (CCS) to launch "Your Two Cents"—a financial literacy show that targets the new generation of savvy consumers. The production will launch as an eight part web series focused on teaching the next generation of Canadian consumers how to be smart, informed, and engaged.
"When the opportunity arose, we knew we had to be a part of "Your Two Cents"," says Mike Leonard, CEO of Atlantic Central, the regional trade association for credit unions across Atlantic Canada. "The programming and messaging featured throughout "Your Two Cents" speaks directly to our values of providing honest, straight forward financial advice to our members. It also shows that we really do understand the financial realities many younger consumers face today. Financial literacy doesn't have to be stiff and boring, it can be fun and accessible, while still being useful and "Your Two Cents" really highlights that."
Demand for this kind of content has been increasing in the years since "Street Cents" went off the air. With digital technology changing the way people physically handle money, the timing couldn't be better to help this digital savvy generation become smart consumers.
"The thing I always loved about "Street Cents" is that it didn't condescend to its viewers, just armed them with valuable info they could use to make their own decisions. In the same way, "Your Two Cents" will blend pop culture and parody with solid practical takeaway information." Says Jonathan Torrens, Partner CCS
The first season of "Your Two Cents" will be airing early spring and will have eight episodes for viewing/streaming online.
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About Atlantic Central and Atlantic Credit Unions: Atlantic Central is the regional trade association that provides leadership, advocacy, and a range of financial support services for 47 independent credit unions in all four Atlantic Provinces. Serving over 300,000 members who have entrusted them with over $10 billion in loans, deposits and mortgages, credit unions in Atlantic Canada are co-operative financial institutions, owned by their members. Rooted in the communities they serve, credit unions are an integral part of community life and play a significant role in the economic fabric of Atlantic Canada.
About Canadianity Content Studios: What happens when you mix an actor, a drummer and a marketing guru? You get Canadianity Content Studios. CCS is a Digital Content Production Company focused on bringing veterans of the entertainment industry onto screens while cutting out the middlemen. Canadianity Content Studios partners Jonathan Torrens, Jeremy Taggart and Sylvia Beirnes all have deep roots in Canadian entertainment and have developed brand partnerships to pair with digital content. CCS credits include Taggart & Torrens TV, Jasmine Lorimer's Hairapy, and Get Growing with Niki Jabbour.
SOURCE Atlantic Credit Unions
For further information: Kate Steele, Associate, NATIONAL Public Relations, [email protected]