RGD-Creative Niche report notes optimism across creative industry
TORONTO, April 25, 2013 /CNW/ - Despite persistent economic pressures, salaries for creative communications professionals across Canada continue a steady climb in key categories, while industry insiders report widespread optimism for future career and business opportunities.
Highlights from the 2013 CreativeEarners Survey—a bi-annual report documenting salary trends in Canada's communication design sector—reveal a slow upward trend since the 2008 Recession. Senior graphic designers saw average salaries climb to $55,000 last year, up from $50,000 in 2008. Indicative of the move to greater digital integration, online specialists reported the steepest wage increases with average salaries growing to $64,500, up from $52,500 in 2008.
Upward salary growth trends help explain creative professionals' positive outlook: 79% of respondents were optimistic about their future. In addition, 63% of employers plan to hire full-time creative staff in the next year while just 3% intend to reduce their full-time head count.
"The fact that salaries are growing steadily in key categories demonstrates the remarkable value that organizations are placing on strong creative work." said RGD President Lionel Gadoury RGD.
Produced by the Association of Registered Graphic Designers (RGD) in conjunction with creative staffing firm Creative Niche, the survey polled 2,890 Canadian professionals who reported an average of 11.2 years working in creative communications.
When asked to name key considerations that influence their decision to work with an organization, 63% cited salary, followed by 40% who cited quality of work and 27% who cited work-life balance.
"Although compensation is a primary concern for creative professionals, the report indicates that other factors play a key role in influencing career decisions," said Creative Niche President Stephen Hodges.
Download the full 2013 CreativeEarners Survey: www.CreativeEarners.ca.
Creative Niche (creativeniche.com) is a creative recruitment and workforce management firm that connects leading corporations and agencies with top creative talent from around the world.
Representing close to 3,000 graphic designers, the Association of Registered Graphic Designers (rgd.ca) is an industry hub, promoting knowledge sharing, research, advocacy and mentorship.
SOURCE: Association of Registered Graphic Designers of Ontario
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MEDIA: MICHELLE PEREIRA