TV COMMERCIAL BREAKS NEW GROUND WITH INNOVATIVE TECHNIQUE
OTTAWA, Aug. 23 /CNW/ - The Canadian Real Estate Association (CREA)
debuts a new national television commercial today featuring production
and editing techniques developed specifically for this project and never
before used in Canadian television advertising.
Shot in HD, the new commercial is called "Faces", and it highlights the
value REALTORS® bring to one of life's biggest financial decisions -
home buying and selling.
"REALTORS® help meet the unique needs of people who are buying or
selling their home," says CREA President Georges Pahud. "Just as
peoples' requirements are diverse, so too is the knowledge, expertise
and services of the REALTOR® working to meet them. Whatever your needs,
a REALTOR® can help."
In the 30 second ad, viewers see and hear testimonials from several
individuals about their experience with their REALTOR®. Women and men
representing people from all walks of life talk about their unique needs
when buying and selling a home. While they talk, their faces continually
change, eventually becoming another person with another positive story.
The commercial was created for CREA by Toronto ad agency CP+B Canada and
uses special effects to bring traditional portraiture to life. The end
result is a memorable and visually arresting spot for the digital age.
The television commercial is part of CREA's 2010 fall advertising
campaign, which runs from August 23rd through the week of
CREA's national ad campaign program started in 2006 and runs twice a
year, in the spring and fall. Last fall's ad, entitled "Never-ending
Negotiations", won a bronze award at this year's national Marketing
To view CREA's latest television commercial, please visit
About The Canadian Real Estate Association
The Canadian Real
Estate Association (CREA) is one of Canada's largest single-industry
trade associations, representing more than 99,000 real estate
Brokers/agents and salespeople working through more than 100 real estate
Boards and Associations.
SOURCE The Canadian Real Estate Association
For further information: For further information:
613-237-7111 or 613-884-1460