LINDSAY, ON, July 17, 2018 /CNW/ - Teachers do so much every day and all year round that Crayola believes teacher appreciation should extend beyond just a single day. As a result, Crayola will continue its "Thank A Teacher" campaign mission of generating one million thank-yous for teachers, with the launch of its "Thank A Teacher" contest. Families are encouraged to create handmade thank-you notes for teachers and upload them at Crayola.ca/ThankATeacher for a chance to win prizes for their family, teacher and school.
Thank-you note submissions will be evaluated on criteria including creativity, originality, inspiration and intelligibility. Crayola will select one finalist to win a prize pack including:
- $10,000 classroom makeover for the teacher
- One-year supply of Crayola products for the school
- $1,000 scholarship for the student
- $1,000 gift card for both the teacher and school
Running from July 14 through September 7, 2018, families and students are encouraged to visit Crayola.ca/ThankATeacher to upload their hand-drawn thank-you notes. The winner will be notified in October. Teachers can also visit the website to search and view thank-you notes in the gallery.
"A colourful, handwritten thank-you note is one of the most creative ways you can show your appreciation to a teacher who has touched your life," said Margot Somerville, Director, Product Marketing and Communications, at Crayola Canada. "As we kick off the next phase of our 'Thank A Teacher' campaign, we're excited to continue to celebrate and thank teachers across the country for the work they do each day. We know that Canada is excited for the opportunity and we can't wait to see all the heartfelt and inspiring thank-you notes we receive for teachers."
The contest is currently being promoted on specially marked packages of key Crayola back to school list items and select retailer merchandising. The specially marked Crayola items are:
- 24 count crayons
- 10 count broad line markers
- 64 count crayons
- 24 count coloured pencils
- 20 count Supertip Markers
A weekly sweepstakes will run concurrently with the contest, offering eight entrants a chance to win $250 gift cards for themselves and their teachers. To learn more about Crayola's "Thank A Teacher" contest and to enter for a chance to win, visit Crayola.ca/ThankATeacher.
The Crayola "Thank A Teacher" program coincides with the brand's 115th anniversary and history of honouring teachers. In 1903, Crayola co-founders Binney & Smith created the first box of crayons and Alice Binney, schoolteacher and wife of co-founder Edwin Binney, named the new crayons "Crayola."
Crayola Canada, based in Lindsay, ON. Is a subsidiary of Crayola LLC. Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use colour to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.ca or join the community at www.facebook.com/crayolacanada.
For further information: Stephan Petar, Golin for Crayola, [email protected], 416.483.6225 ext. 3441