Renowned Home Furnishings Store Opens tomorrow, May 24 at Carrefour Laval
LAVAL, QC, May 23, 2012 /CNW Telbec/ - Today, Crate and Barrel, the leading home furnishings destination for warm and timeless style, unveiled its vibrant designs to media, celebrities, dignitaries and designers. Crate and Barrel is excited to announce the opening of its first store in the Quebec market at Carrefour Laval. Opening to the public tomorrow, May 24, the 25,000-square-foot store will offer the full Crate and Barrel assortment of quality housewares, furniture and colourful seasonal accessories, as well as the brand's outdoor furniture collection. Occupying a portion of the former Les Ailes de la mode space at Carrefour Laval, the new Crate and Barrel location will be the company's first in Quebec and fifth in Canada.
"We are so pleased to finally be able to bring the Crate and Barrel lifestyle and shopping experience to Quebec," said new Crate and Barrel CEO, Sascha Bopp, addressing media and guests in French at a special preview event held today at the new store. "This is a wonderfully sophisticated and dynamic market and we look forward to welcoming our new customers and neighbours to Crate and Barrel Carrefour Laval."
Ginette Lorrain, tableware expert and host of the television show of La Bosse des noces was also on hand to offer her expertise and unveil some of the tableware designs with the Crate and Barrel team. "When I heard Crate and Barrel was coming to Quebec, I was thrilled," said Lorrain. "The team was very keen to learn about Quebec and how we like to entertain, so I was very excited to share my knowledge with them as well as with all the guests here today!" she added.
Offering beautiful and unique products from around the globe, Crate and Barrel provides everyday inspiration and creative design solutions to transform every room in the home, from stylish table settings to easy bed and bath updates to complete room settings, all at great value. A favourite gift and entertaining destination for every occasion, Crate and Barrel is also known for its exclusive dinnerware, stemware and textiles collections. Superb customer service is a hallmark of the Crate and Barrel shopping experience and the company has brought together a locally-based team of knowledgeable associates to introduce Carrefour Laval customers to the brand.
The new store's design reflects the warm, modern aesthetic of Crate and Barrel. Architectural elements include white metal paneling and brick on the exterior, complemented by interiors of cedar, zinc, and white-painted brick. Merchandise is dramatically displayed in accessible, inviting abundance. Inspirational lifestyle vignettes and room settings are scattered throughout the store, inviting customers to touch and explore. Every aspect of the store environment is designed to create an exciting and convenient shopping experience for the customer.
About Crate and Barrel
Working directly with European ateliers and factories to import their products, Crate and Barrel was among the first North American companies to make contemporary tabletop and kitchenware designs affordable to consumers. Now in its 50th year, Crate and Barrel is a multi-channel family of brands and an internationally-recognized industry leader, known for exclusive housewares and furniture designs, excellent value and superb customer service. To learn more about Crate and Barrel, visit www.crateandbarrel.ca.
Image with caption: "Raymond Arenson, Executive Vice-President of Merchandising, Ginette Lorraine, host of La Bosse des noces, Chef Jérôme Ferrer from Europea, Sascha Bopp, Chief Executive Officer, Crate and Barrel. The first Crate and Barrel store in Québec officially opens its doors to the public on Thursday, May 24, 2012. (CNW Group/Crate & Barrel)". Image available at: http://photos.newswire.ca/images/download/20120523_C9931_PHOTO_EN_14101.jpg
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