CPRS Toronto announces the 2010 Achieving Communications Excellence (ACE)
award winners

TORONTO, April 29 /CNW/ - The Canadian Public Relations Society (CPRS) of Toronto and the PR community celebrated and recognized industry excellence at the annual ACE (Achieving Communications Excellence) Awards gala.

"The ACE Awards honour the finest talent and innovation in the Toronto public relations industry. This year's winners continue to push the boundaries and set exemplary results," said Martin Waxman, APR, president of CPRS Toronto.

The prestigious PR Campaign of the Year Award went to Argyle Communications for its campaign, Peanuts in Crises. Arygle Communications' crisis management team stepped in to engage leading food safety experts and educate the public about food safety issues to help manage the largest food recall in North American history. Their efforts ultimately lead to a recovery in consumer opinion, sales and consumption of peanut products.

The highly-coveted Best Creative PR Campaign of the Year went to Faye Clack Communications for the campaign, Avocados from Mexico. The Faye Clack team created Miss Ava Cado, a brand ambassador that sparked the imagination of retailers and consumers, encouraging Ontario consumers to buy and enjoy avocados.

The ACE award winners were selected by a distinguished panel of judges made up of senior public relations practitioners from the agency, corporate, not-for-profit, academic and government sectors in the GTA.

In addition, Leadership Awards were presented to outstanding individuals who have demonstrated leadership in the pursuit of the betterment of the profession and the society. This year's winners are:

    -   Geoff Koehler, PR Student of the Year
    -   Amanda Laird, Young PR Professional of the Year
    -   Reena Dar, Volunteer of the Year
    -   Michael Abbass, PR Professionals of the Year

For a full list of the 2010 CPRS Toronto ACE Awards winners and high resolution photos from the event, please visit our website at www.cprstoronto.com/ace

Achieving Communications Excellence (ACE) Awards

The annual CPRS Toronto ACE Awards is celebrated every spring in Toronto. The top public relations programs, campaigns and strategies are recognized to set new and higher standards for the profession.

The 2010 ACE Awards is recognized as one of the top 10 events in Toronto by Biz Bash Magazine.

Canadian Public Relations Society (CPRS)

CPRS is a national organization representing the public relations profession through the establishment and maintenance of high professional, educational and ethical standards. CPRS Toronto is one of the largest member societies composed of more than 600 members. For more information, please visit www.cprstoronto.com.


For further information: For further information: Reena Dar, ACE Awards Chair, CPRS Toronto, (416) 845-3595, reenadar@yahoo.ca

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