Sep 06, 2018, 09:08 ET
LONDON, Sept. 6, 2018 /CNW/ - CPLG has been appointed Europe, Middle East & Africa (EMEA) licensing agent for the popular Dr. Seuss franchise.
Dr. Seuss, author of the world's best-selling classic children's books, including The Cat in the Hat, How the Grinch Stole Christmas, Green Eggs and Ham and The Lorax, was the top licensed book brand for 2017, according to NPD.
CPLG will expand the Dr. Seuss licensing programme throughout EMEA, on behalf of licensor Dr. Seuss Enterprises, with a focus on apparel, gifting, stationery and toys, targeting adults who grew up reading the books and a new generation of children enjoying the books for the first time.
Dr. Seuss, born Theodor Geisel in 1904, published his first book in 1937. Over the years that followed, he wrote and illustrated 45 books, sold over 650 million copies in 95 countries, and saw his books translated into 30 languages. The popular series combine engaging stories with outrageous illustrations and playful sounds to teach basic reading skills. Dr. Seuss charmed his way into the consciousness of generations of youngsters and parents with his best-selling titles, which have inspired musicals, stage shows, theatrical movies, theme parks and more.
Susan Brandt, President of Dr. Seuss Enterprises, said: "CPLG's expertise in developing classic brands that appeal to a wide demographic makes them the ideal agent to extend Dr. Seuss' reach throughout EMEA. There are a number of exciting projects in development and we look forward to working with the CPLG team to help bring these to life."
Steve Manners, EVP of CPLG, said: "Dr. Seuss is one of the greatest children's authors of all time and we are delighted to be adding the property to our portfolio. His books and characters have introduced millions of children to the joys of reading through his unusual and quirky rhymes, and we have some fantastic plans to extend the brand even further through new product areas and markets."
About Dr. Seuss
Theodor "Seuss" Geisel is quite simply the most beloved children's book author of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit Seussville.com.
About Dr. Seuss Enterprises, L.P.
The primary focus of Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship people have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would "round out the edges." That is one of the guiding philosophies of Dr. Seuss Enterprises.
CPLG (www.cplg.com) is one of the world's leading entertainment, sport and brand licensing agencies with offices in the UK, Benelux, Nordics, France, Germany, Italy, Spain, Sweden, Poland, Middle East, Greece & Turkey and the US. Owned by DHX Media (www.dhxmedia.com) a leader in the creation, production and licensing of family entertainment rights, CPLG has more than 40 years of experience in the licensing industry. It provides each of its clients with dedicated licensing and marketing industry professionals and a fully-integrated product development, legal and accounting service. CPLG believe that partnership is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach; Expert Common Sense.
About DHX Media
DHX Media Ltd. (TSX: DHX, NASDAQ: DHXM) is a global children's content and brands company, recognized for such high-profile properties as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, and the acclaimed Degrassi franchise. One of the world's foremost producers of children's shows, DHX Media owns the world's largest independent library of children's content, at 13,000 half-hours. It licenses its content to broadcasters and streaming services worldwide and generates royalties through its global consumer products program. Through its subsidiary, WildBrain, DHX Media operates one of the largest networks of children's channels on YouTube. Headquartered in Canada, DHX Media has offices worldwide. Visit us at www.dhxmedia.com.
SOURCE DHX Media Ltd.
For further information: Victoria Whellans, Senior Business Development Manager, Brands, CPLG, +44 (0)208 563 6400, [email protected]
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