Pandemic and #stayathome drive unprecedented growth for eCommerce, Canadian merchants juggling surge in online sales while stores are closed.
MONTREAL, April 1, 2020 /CNW Telbec/ - Absolunet's COVID-19 x eCommerce Report reveals that Canadian eCommerce is on the tipping point as online sales have doubled since March 11th, the day where the World Health Organization declared COVID-19 a global pandemic.
The Absolunet report can be downloaded here: https://absolunet.com/en/covid-19-and-ecommerce-in-canada/
Online revenue has doubled since March 11th with an uptick of 99%, all sectors combined.
The report breaks down COVID-19's impact on eCommerce, sector by sector:
- +105% in Sporting Goods
- +106% in Furniture and Home Decor
- +160% in Food and restaurants
- +161% in Appliances, Electronics, Building Materials and DIY
- Apparel shows the "slowest" growth, at 21%.
"Canada is on the digital tipping point. In the future, we will remember that there was a way of buying BEFORE COVID-19 and AFTER," notes Charles Desjardins, Partner and Executive Vice President at Absolunet. "Every Canadian business' eCommerce maturity is being tested and pushed to its limits. We've never seen this before."
Online traffic, on the other hand, has gone down, showing that Canadian online shoppers are more decisive - doing less "window" shopping and making more purchases.
Download the report here:
"Merchants who had 20% or more of the revenues coming from eCommerce before the crisis are better placed to come out of it strong," concluded Desjardins.
Since 1999, Absolunet has helped North-American brands, manufacturers, distributors and merchants bridge the gap between how they sell and what customers expect in the digital economy.
Known for its annual Top 10 eCommerce Trends report, Absolunet has the highest certifications on several eCommerce platforms: Adobe Gold Partner, Magento Enterprise Solution Partner, InSite Platinum partner, Episerver Gold Partner and inRiver's North American Partner of the Year for 5 years running.
Today with 250+ employees in Canada and the U.S., Absolunet helps merchants better serve their customers by modernizing the tools, infrastructures and interactions that are essential to their growth.
SOURCE Absolunet inc.
For further information: Bernard Dahl, 514-802-2801, [email protected]